Zaptitude Announces Good Influence™ Referral Marketing Platform Integration With Salesforce
Referrals Automatically Entered as Leads in CRM, Can Be Tracked Through Conversion and Beyond
Morristown, NJ, November 10, 2015 (Newswire.com) - Zaptitude, the company dedicated to helping businesses maximize sales through customer referrals with its patent-pending, cloud-based platform, Good Influence™, today announced a seamless integration with Salesforce, the Customer Success Platform and world's #1 CRM company. This announcement is the third Zaptitude has made in recent months, following integrations with Marketo and PayPal, underscoring the firm’s commitment to partnering with leading marketing and sales technology providers.
Good Influence was developed with the sole purpose of empowering organizations to use the positive influence of existing customers to drive new customers. The platform, which is fueled by a patent-pending technology, combines the power of traditional, social and digital media to give businesses the tools to encourage referrals across all channels and then accurately attribute conversions. Good Influence for B2B was released in October to address the unique needs of business-to-business marketers who face longer and more complex sales cycles – many of whom rely on the Salesforce CRM to manage their customers and prospects.
We developed Good Influence to automate the referral marketing process, which we know drives qualified leads. The integration with Salesforce gives sales and marketing professionals the ability to easily track those leads from the point of referral, through conversion and beyond, watching those new customers become referrers themselves!
Dan Lynn, CEO, Zaptitude
The new integration means that the millions of companies currently relying on Salesforce as their CRM can now automatically see their Good Influence-generated customer referrals entered in Salesforce as leads. Information regarding the referral source will be appended to the lead’s record for easier closed-loop reporting. The progress of each referred lead can be tracked accurately through conversion so sales teams can determine how long the sales cycle is for their referred leads.
In terms of reporting, customers who refer leads will have access to a personal results page to track their referrals – a particularly helpful and engaging feature if there’s a reward offered. Sales teams also have access to custom leaderboards to encourage healthy competition among teams.
“Marketing has changed dramatically in the last decade, especially with regard to technology,” says Zaptitude CEO Dan Lynn. “We developed Good Influence to automate the referral marketing process, which we know drives qualified leads. The integration with Salesforce gives sales and marketing professionals the ability to easily track those leads from the point of referral, through conversion and beyond, watching those new customers become referrers themselves! Marketing and sales teams can now see and measure the power of referral marketing for themselves.”
For more information about Zaptitude and the Good Influence platform, visit www.zaptitude.com.
About Zaptitude
Zaptitude is dedicated to helping companies maximize sales through customer referrals. Our patent-pending, cloud-based platform, Good InfluenceTM, uses the social media influence of existing customers to drive new customers at scale. Good Influence offers companies a powerful set of referral marketing engagement tools including refer-a-friend, gamification, couponing, and more, to easily and cost-effectively launch, manage, and measure large-scale, custom referral campaigns across leading social channels. Our ground-breaking real-time optimization engine helps marketers determine the optimal mix of incentives that delivers the greatest results at the lowest possible cost. Our innovative reporting technology tracks the ripple effect of each referral and its resulting sales so marketers can understand their most influential customers and the ROI of each campaign.
Founded in 2012 by a team of award-winning entrepreneurs and technologists, Zaptitude is proudly headquartered in Morristown, NJ. Current clients include major retail, CPG and non-profit brands that have seen measurable growth in brand awareness, brand engagement and revenue. Learn more at www.zaptitude.com.