YLA Leaders In Orange Suits Draws 200 Local Anaheim Youth For Music Video Premiere

Brand launch and web initiative expected to encourage more Associates in youth business networking program and teach skills with original music video.

Anaheim, Calif. - Youth Leadership America (YLA) hosted an urban art gallery themed music video and brand launch party that attracted 200 Anaheim youth and influential community leaders on Thursday, September 2nd at the Anaheim GardenWalk.

The evening was filled with excitement and fun as prospective youth Associates were introduced to the YLA team and important local leaders such as Orange County State Senator Lou Correa, Anaheim Mayor Curt Pringle, Anaheim Mayor Pro Tem Harry Sidhu, President/CEO of the Anaheim Chamber of Commerce Todd Ament and many more.

In less than a week, the premiered music video "Confidence aka T.O.T.W" has been viewed over seventeen hundred times on the YLAmerica YouTube page and is becoming virally popular. It was written and performed by Alexi Robichaux and Lucas Rider who have been apart of YLA since its inception. The entertaining and educational music video encourages youth nationwide to be confident and provides crucial tips on job interviewing.

A new website was announced as well, www.ylamerica.org, to be an accurate reflection of the youthful professionalism that YLA holds true. YLA stands out from other youth organizations with the real world experience and unique networking opportunities it provides its Associate.

At the YLA Launch Party, YLA VP of Marketing and Communications, Matt Manos unveiled the website and introduced the new features such as a blog, Associate profiles, and an advice page that will allow the students to connect with alumni and will spread the growth of Youth Leadership America around the nation.

YLA Youth Board President, Lillian Nguyen said, "since our organization is for the youth, it is incredibly important to show the fun side of the program while also showing people that we know how to get down to business!"

The launch party is the first step in an effort to encourage new applicants for the 2010-2011 YLA Associate program and to one day expand the organization on a national basis.

About Youth Leadership America: Today YLA is the premier youth organization in Anaheim attracting the community's best young leaders and returns service where help is most needed. In seven years, YLA has fostered the career development and networking abilities of over 500 high school students with civic, business, and community leaders. Some of the notable organizations YLA collaborates with include the City of Anaheim, Hilton Anaheim and the Disneyland Resort.

FOR MORE INFORMATION:
Kirsten Iversen
YLA Director of Communications & PR
Kirsten@ylamerica.org
www.ylamerica.org