Yellow Pages To Be Banned In San Francisco
What does the banning of the Yellow Pages mean for HVAC contractors and independent businesses?
Online, May 19, 2011 (Newswire.com) - Government action in San Francisco has confirmed a truth long known amongst marketers: Yellow Pages are going the way of the dodo. While the phone directory service has been on the decline for years, San Francisco has taken things one step further by voting to ban the unsolicited mailing of phone books to people and businesses.
Once the go-to service for consumers to discover local businesses, phone books have now been largely replaced by online marketing. The new legislation in San Francisco actually indicates that people have begun to see the books as a nuisance, certainly not something that you want your business to be associated with. In today's market, a person who is in need of HVAC repair turns to Google. People expect instant and relevant results as opposed to the often cumbersome process of navigating a phone directory.
SurfingDuct, a company offering web solutions for HVAC contractors, strongly encourages its clients and all HVAC company owners to invest in the web. The Internet isn't just the most popular choice for consumers; it also offers greater benefits for your business, boasting many advantages that a phone directory can't provide. With online marketing, businesses enjoy greater advertising flexibility, a higher ROI, and a new medium for booking appointments.
It wouldn't be surprising for other cities to follow in San Francisco's footsteps. If your business is still spending money advertising in phone directories, take this as a sign of the times; people just aren't using phone books like they used to.
While the transition to online marketing might seem intimidating, the professionals at SurfingDuct are there to make it easy. To learn more about how your HVAC company can get started through a cutting-edge, hassle-free website, contact SurfingDuct today at 1-888-432-6003 or www.SurfingDuct.com.