Worldwide Internet News Portal Launches July 4

Online, July 4, 2010 (Newswire.com) - Worldwide Internet News Portal Launches July 4
No Banner Ads. No Pop-Ups. No Videos.
Direct Links To Every Major News Source
www.THE-Navigator.org

Contact: Justin Kibbe
Phone: 626.529.5945
Cell: 707.342.5262

(PASADENA, CA...July 4, 2010)... The Internet "Supermarket of Worldwide News Sources" with direct links to every major news source worldwide launches on July 4...www.THE-Navigator.org. which will directly compete with the major newspaper websites and other search engines targeted to well- educated consumers.

According to T3,Inc. CEO, Steve Tobia, "Our goal is to create a paradigm shift in the media industry by creating a single "International News Media Portal" similar to consumers filling their "baskets" of products at supermarkets based on lifestyles, taste preferences and pricing."

A former beverage executive with extensive consumer marketing and grocery industry expertise, Tobia envisions a radical shift in how news and information is distributed and who pays for the service.

"Fundamentally, all media formats are "consumer products" designed and targeted to specific consumer demographics/psychographics for ad sales despite the veil of independent journalism. Due to the "free" access of information and news on the internet, consumer reluctance to "pay" for online media will remain a major obstacle for these media companies,' Tobia outlined at a recent preview of the new Internet site in Pasadena.

"Just like grocery supermarkets that serve as central "distribution" centers for every consumer product, THE-Navigoator.org will be the "Internet Supermarket of News."

The company's consumer behavior model for the Internet is based on "psychographic modeling" that determined that well-educated business consumers have limited time to search the internet in the morning before work and in the evening and seek news briefs from all news sources without overload, confusion and multiple site searches.

According to Tobia, "singular newspaper websites and search engines such as Google are designed to sell ad space on these sites and are becoming home pages of flashing ads and banners that are overwhelming viewers by selling more and more ads on the front page."

He believes that the major media new sources should focus on "content" of news and bring consumers to their websites because they have "value."

"The business model of companies paying a "slotting fee" and "promotional fee" based on their "value" has been established in the consumer marketing industry and its time the newspaper and media companies embrace this model and enhance their "products" first to meet consumer demand." concluded Tobia.

T3 plans to roll-out THE-Navigator.org nationally in October after completing its 3-month trial in the Pasadena Region.

Web development and seo service for www.THE-Navigator.org was provided by Jun Xi of The Design Archi-Techs, Inc. According to Jun, "THE-Navigator is the Craigslist of global news. The website is simply organized and offers simple, easy access to an exhaustive list of global media resources."