World of Beer Features Samuel Adams for Celebration and Giveaway

Online, July 1, 2013 (Newswire.com) - World of Beer (WOB), a thriving beer-centric tavern boasting an extensive collection of brews from around the globe, is excited to announce a partnership with Samuel Adams, the classic American brewery, beginning July 1st. This will be in celebration of the legacy and culture of Samuel Adams as an American brand, with World of Beer locations participating nationwide in the 'Great American Beer-Cation.' The program will continue through the entire month of July, ending on the 31st.

Throughout this celebration at World of Beer, participating locations will offer eight specially selected beers from the Samuel Adams portfolio. Loyalty members will be given a punch card and, after trying these eight different brews, will be entered to win a trip for two to the Great American Beer Festival. There will be an official announcement of the winner on Friday, Aug. 9th.

"Samuel Adams is a great brand that has brought so much to the American craft beer culture," said Beth Tierney, Director of Marketing at World of Beer Franchising, Inc. "To be able to partner with them is an honor, and to be able to provide our loyalty members with this opportunity is just as exciting."

World of Beer admires and appreciates the passion and culture that Samuel Adams has established since its inception in 1984. The culture of Samuel Adams has been unwavering, and their signature Boston Lager® has become a household name in American beer.

The Great American Beer Festival was founded in 1982 and has been growing ever since. It now represents the largest collection of U.S. beer ever served, in a public tasting event plus a private competition. This year, the event takes place Thursday, Oct. 10 - Saturday, Oct. 12 at the Colorado Convention Center in Denver.

The 'WOB Culture' is unlike any other. The specially trained staff completes an extensive, two-week beer school, and is on-hand to guide customers through the World of Beer experience centered around a global menu of beverages, live music and televised sports.

WOB rewards its customers by offering a Loyalty Club Program that enables them to earn points on trying different brews. Customers earn one point for every different beer purchased at WOB, gaining them access, appreciation and rewards. The program is available to all patrons, and is easily accessible through the app (available for iPhone and Android smartphones). It's the WOB culture in the palm of your hand.

WOB was founded in Tampa, FL in 2007. Taverns are currently open at 44 locations in 14 states (FL, AL, VA, TX, WI, OH, IL, NC, GA, AZ, CO, MI, SC and WA). Locations to soon follow are Denver, CO and Brandon, FL.

World of Beer Franchising: World of Beer is an uncommon establishment where the experience is as essential as the product. Centered around a global selection of craft beer, delicious "tavern fare" and live music. It is important that a broad spectrum of patrons, from the beer aficionado to the casual beer fan, can enjoy the best beers on the planet and increas¬¬¬¬e their beer knowledge in a comfortable and upbeat setting. Visit www.wobusa.com.

Hype Group: Hype Group is a full-service marketing, advertising and public relations agency. Visit www.hypegroup.net.

Editors: For details, or to schedule an interview contact Brooke Boyd at brooke@hypegroup.net or 727.623.9085.