woom Partners With Buddy Pegs Media for 8-Month Coast to Coast "Raise Riders Tour"
Austin, TX, September 19, 2018 (Newswire.com) - This October, Buddy Pegs Media will kick off their Raise Riders Tour, with woom bikes USA on board. “Bicycle Playdates” in more than 14 cities across the U.S. will feature woom demos, fun on-the-bike and off-the-bike activities, and other play-based, outdoor-learning opportunities led by trained Buddy Pegs’ ride leaders.
“We built Bicycle Playdates because we need a national model for helping parents introduce children to cycling at the earliest possible ages. With the advent of balance bikes, kids are riding at 2 years old, so why wait to instruct them, and their parents, on how to develop a life-long love of bicycling?” says Scott Fitzgerald, who with his wife Jannine founded Buddy Pegs Media in 2015. Now, along with their 8-year-old son, the couple is packing up their bikes, moving into a 24-foot motorhome, and heading across the U.S. to promote and build a national cycling curriculum focused on families with children 2 to 5 years old.
"We built Bicycle Playdates because we need a national model for helping parents introduce children to cycling at the earliest possible ages. With the advent of balance bikes, kids are riding at 2 years old, so why wait to instruct them, and their parents, on how to develop a life-long love of bicycling?"
Scott Fitzgerald, Buddy Pegs Media
“Scott and Jannine at BuddyPegs share our mission at woom of encouraging the love of cycling in children,” says woom’s CEO and owner Mathias Ihlenfeld, “and we are excited about the Buddy Pegs Raise Riders Tour.
“Bicycle Playdate participants can choose from our popular 12" and 14" balance bikes and our 14" and 16" pedal bikes. This will guarantee that any child interested in riding bikes will have a lot of fun and a great experience during the events.”
The tour will launch at the Sonoma Vita Festival in downtown Santa Rosa, California, Oct. 5-7; at the festival, Buddy Pegs Media will host Bicycle Playdates and a Bicycle Playground for families with balance-bike-aged children and early pedalers.
Tour dates will continue across the U.S. through spring 2019:
- October 2018 - San Francisco Bay Area
- November / December 2018 - Southern California / Las Vegas
- January 2019 - Phoenix, AZ
- February 2019 - Austin, TX / Dallas, TX / Houston, TX
- March 2019 - Tampa, FL / Miami, FL
- April 2019 - Bentonville, AR / Monterey, CA
- May 2019 - Portland, OR / Seattle, WA
In addition to their boots-on-the-ground efforts to get more families off the couch and out on a cycling adventure, the Fitzgeralds produce popular bike-based podcasts and have published two children’s books about bike-loving dogs and cats in the fictional town of Spokesville.
“We’re basically taking what we’ve learned from the children’s media industry to fuel a movement that’s already underway,” Scott says. “A movement to help families connect with each other in the outdoors. The bicycle just happens to be the ideal vehicle to carry this movement forward!”
Buddy Pegs’ Raise Riders Tour represents an important recruitment effort: young riders, along with their parents, represent the backbone of a national program that’s poised to expand and improve, and bring with it a happier, healthier lifestyle for all. woom is very proud to be along for the ride.
“The whole team at woom bikes USA has been incredibly supportive of our efforts with Buddy Pegs, and we are so fortunate to partner with them again for this tour,” Scott says. “The days of heavy, awkward kids’ bikes are behind us, and woom bikes is leading the way with the advancement of children’s bikes globally.”
For more information, contact Scott Fitzgerald, scott@buddypegs.com, 307-690-4818
To book a Bicycle Playdate contact Jannine Fitzgerald, jannine@buddypegs.com, 307-413-2391
About woom
woom is a family-owned and operated business offering light-weight and high-quality bicycles for children of all ages. woom’s attention to detail sets the company apart – from the carefully selected materials and commitment to safety and performance to the first-of-its-kind Up-Cycle program, woom is changing the paradigm of youth cycling. When it comes to the needs of a child, a woom bike is unmatched. 85% of the bike parts are individually developed and produced exclusively for woom. The bikes are tailor-made for the child's anatomy and needs. woom bikes are designed and developed in Vienna, Austria. woom USA was born in 2014 with the desire to bring the same high-quality and light-weight bike models to families in the United States. The North American operations are in Austin, TX. For more information or to make a purchase, visit us.woombikes.com or contact usa@woombikes.com or call 855-966-6872
About Buddy Pegs Media
‘Buddy Pegs’ is an ‘80’s throwback reference to the pegs kids used to put on the back of their bikes to bring friends along for the ride. Scott and Jannine Fitzgerald chose the name to symbolize their desire to bring others ‘along for the ride’. “We have a very specific goal to reposition bike riding from an individual pastime to a shared family wellness activity but we can’t do it alone. We can steer it in the right direction, but we need bike advocates, other passionate parents, and brands who care about strengthening families to come along for the ride,” said Jannine Fitzgerald.
Buddy Pegs Media is a children’s media company centered around bike riding dogs and cats who run a local bike shop and inspire all the animals in their fictional town of Spokesville to get out and ride. Since 2015 their children’s picture books and storytelling podcasts have captured the hearts of US families and the support of key partners.
Source: woom bikes USA
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