Wonder Bumpers Now Available at buybuy BABY®

Online, September 21, 2010 (Newswire.com) - (Boston, MA) Moms looking for a safe alternative to traditional crib bumpers now have an option. Wonder Bumpers, a vertical and breathable bumper, have hit select retail markets in the United States. The move allows caregivers to make a smart, safe choice in children's bedding. Every year, more than a hundred infants die because of dangerous crib bedding.

"I lost my first child because of SIDS and I know that bumper pads are a
real danger," said Safety Mom, Alison Rhodes. "The soft, pillow-like
bumper pads are a definite health risk. They are not needed and are dangerous. Wonder Bumpers still provide cushion but eliminate health risks. They are the best alternative out on the market right now."

National retailer, buybuy BABY®, is now providing a safe alternative to
the traditional bumper. Wonder Bumpers are available at select buybuy
BABY® stores in Westbury, NY, Rockville, MD, Downers Grove, IL, Cherry
Hill, NJ, and Nashua, NH, and at www.buybuybaby.com.

Wonder Bumpers are vertical bumpers that allow air to flow into the crib
and provide a safer sleep environment for babies. Unlike traditional bumpers, Wonder Bumpers wrap around each rail. The sleek, vertical padding protects the baby's head and body as the baby learns to sit, stand and crawl. Furthermore, toddlers cannot step on them to climb out of the crib, which can lead to further endangerment.

The American Academy of Pediatrics discourages the use of traditional
bumper pads and even suggests that parents remove the pillow-like cushions, which are supposed to act as safety devices. Researchers found 27 accidental deaths of babies who suffocated on or under bumper pads or became entrapped from loose ties from 1985 to 2005, according to a study of product-safety data that was published in September 2007 in the Journal of Pediatrics. (These cases represent only the minimum number of deaths because the cases are voluntarily reported.)

"The risk is there. Traditional crib bumpers can cause dangers to babies
because of entrapment issues," said Dave Geller, a Boston pediatrician.
"Safer bumpers are necessary and Wonder Bumpers do eliminate many of
those risks."

Interview opportunities are available with National Safety Mom, Alison
Rhodes, Dr. Dave Geller, Wonder Bumper creators Catherine Hall or Georgia
Fiebrich and local families that use Wonder Bumpers.

About Go Mama Go Designs:
Real moms and dads have used and tested our swaddling blankets, bumpers
and bedding and have worked with us to fine-tune a flawless design.
The mission of Go Mama Go Designs is to create practical products for
moms by moms. We want to continue to design products that will help
other moms and dads appreciate the pleasures of parenting.