Wisconsin Events Team Returns From National Conference

The Wisconsin Events team recently returned from attending a national leadership conference. The firm's president, Angela, said that this is a successful step in their current training initiative.

​For the marketing and consulting services firm, training and professional development have always been high priorities. According to Angela this ranges from a thorough initial training to weekly workshops to conferences and inter-office trainings. Recently she took several team members to a national leadership conference that is held every quarter.

“It was an inspiring time for the whole team,” she stated. “We attended a wide variety of talks and interactive sessions with experts in the fields of business and leadership. Many of these were prominent personalities from the marketing industry. It was a great chance for my team members to learn from the best and the brightest in our space.”

"It was an inspiring time for the whole team,"

Angela, President

The conference also offered chances for the associates from Wisconsin Events to get to know their peers from other offices around the nation. Angela stated that this was a great opportunity to discuss their latest ideas and learn from each other. The group made valuable connections. She indicated that she is very pleased with the outcomes of the conference.

“Many of the results of this event play well into our overall training initiative,” Angela added. “We are working hard to teach a number of important skills to our associates. In fact, we have a different team member each month hold a training session on a topic they know well. Recently our key focus has been on communication. This conference was perfect for the team working on that.”

Wisconsin Events President Discusses the Benefits of Communication Training

 

Angela asserted that the firm’s recent focus on communication training has provided serious benefits for the Wisconsin Events team. One of the most significant results has been the increased trust and cohesion between everyone. When people know how to communicate effectively, they can trust each other more.

“Our services also hinge greatly on our ability to communicate well,” she continued. “It is our job to tell the stories of the products we represent. So being able to do that is essential.”

Of course one of the most significant parts of communication is listening. Angela pointed out that the ability to take in and respond to customer feedback properly is essential for them. “When we are representing a product, we have to understand its customers,” she said. “I think this training focus has really helped us to do that.”

About Wisconsin Events

Wisconsin Events, Inc. offers full service consulting and marketing services to help clients break into new markets. Using innovative promotional strategies and unique communication channels, the firm builds a relationship between clients and consumers that produces immediate results. Consumers benefit from incentives and exclusive promotions that develop brand awareness and loyalty—strengthening the client's position. With a history of success and flexibility, Wisconsin Events, Inc. maintains a diverse portfolio including small local business and large corporations. To learn more about how they empower their clients to grow, visit WisconsinEventsInc.com.