Winmo Harnesses Media Monitoring Signals to Track Emerging Advertisers
Sales intelligence leader Winmo extends focus to midmarket brands, expanding opportunity for ad sellers, agencies and adtech revenue teams.
ATLANTA, October 25, 2023 (Newswire.com) - Winmo, the number one sales intelligence platform for the marketing and advertising industry, is answering demand for sales leads and media spend signals from smaller and mid-market brands, with a plan to add these as a core feature of its advertiser-agency database.
Winmo, whose sales intelligence, ad spend, and daily lead alerts fuel revenue generation for thousands of enterprise media companies, agencies and adtech firms, is strengthening partnerships with best-in-class media measurement partners to accomplish its goal of adding emerging and mid-market companies. This initiative will expand coverage beyond the 40,000 advertisers and 8,000 agencies it tracks across the US and UK today.
“The answer to succeeding in the current market environment is expanding the aperture out to new and emerging advertisers entering the market,” said Dave Currie, Winmo LLC President and CEO. “We’re seeing demand from our clients to build on the expansion project we began this year, and accelerate the focus on emerging brands.” He cites Magna Global’s latest US ad spend report to note that total advertising spend, which re-accelerated in the second quarter of 2023, was led by pure-play digital media vendors, such as search, social, and video - key areas of focus for Winmo moving forward.
Winmo harnesses the power of best-in-class media measurement partners, including Nielsen, iSpot.tv, Pathmatics and SEMRush, and in the past 24 months, in alignment with a focus on emerging advertisers, has added new strategic partnerships that identify advertisers on social networks, video/AVOD, paid search, and podcast - often the first stops for midsized advertisers with expanding market presence.
Winmo’s research team has fine-tuned a process of surfacing relevant marketing and agency decision-makers responsible for the planning and buying of this media spend, and packages this complex array of data into easy-to-skim profiles that allow sellers to reach more prospects in less time.
Utilizing spend signals from its partners, Winmo’s technology and research teams are significantly expanding both US and UK databases, with a particular focus on identifying early signals of rising marketer spend to augment the database.
“Focusing on channels such as digital, podcast and social, where advertisers are prone to spend prior to increasing marketing investment, allows Winmo customers to have an unparalleled view of emerging advertisers before they’re household name brands or mentioned in trade publications,” said Currie. “This expansion focus will provide revenue teams with ammunition they need to succeed in any economic climate."
Source: Winmo LLC
