Wienerschnitzel Planning 50th Anniversary Celebration on July 17

Online, July 5, 2011 (Newswire.com) - Wienerschnitzel, the world's largest hot dog chain, has announced that an anniversary celebration will take place at all 350 locations on Sunday, July 17th, 2011 - the company's official 50th birthday.

The company kicked off its golden-year commemoration in January 2011 by rolling out food promotions, contests and giveaways each month. Wienerschnitzel will now say "thank you" to its loyal supporters with an all-day 50th anniversary celebration at all locations. Restaurants will be decked out with "Der fun since '61" decorations and fun for all.

Festivities will include:
•Menu originals - Chili Dogs, Mustard Dogs and Kraut Dogs offered at 61-cents each to coincide with the 1961 founding year.
•Mail-in submission forms for a chance to win a trip for two to Germany - trip includes roundtrip airfare to Munich, 7 days/6 nights hotel accommodations and $1000.00 spending cash.
•Fun giveaways such as certificates for free food, original D/W crest stickers, and other Wienerschnitzel merchandise.

"We have always had a fantastic network of franchisees around the country and every single one was immediately on-board with ways to celebrate our 50th anniversary and have some fun with our loyal fans" said Tom Amberger, vice president of marketing for Wienerschnitzel. "July 17 should be a very eventful day for our guests and crew members alike; and the trip to Germany is just a little fun we're having with our name!"

Wienerschnitzel, now the world's largest hot dog chain, has come a long way from its humble start when it began as a single hot dog stand in Wilmington, California. While the company has grown to 350 locations and sells more than 120 million hot dogs a year, its focus remains the same -- an unwavering commitment to the simplicity of the brand and operating with a business philosophy centered on family culture.

Mark your calendar and join in as Wienerschnitzel celebrates 50 years of being America's Most Wanted Hot Dog! To take part in the July 17 festivities, find your nearest location at www.wienerschnitzel.com.

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