Western Cape Based Sunny Skylights Goes International To Succeed Locally

Online, April 20, 2011 (Newswire.com) - Sunny Skylights owner, Koeno De Lange, has successfully relaunched the company website by recruiting US-based agency, Last Word Marketing, to focus on the Western Cape. Leveraging the more progressive knowledge held almost uniquely in the US, Sunny Skylights took advantage of the latest internet trends to improve the company's internet performance within the South Africa's Western Cape.

Reversing the trend of using South African web development and search engine optimizers, Koeno found that the knowledge, experience, and tactics found within the arsenal of Last Word Marketing, were of a level he had simply not experienced in discussing his requirements with local consultants. "I was getting traffic to my site and calls to the office, but unless they want work in the Western Cape, it's really no good to me. What I found with Last Word Marketing is that within days of my new site going live, I am getting more calls from within the Western Cape than ever before. I am finally getting the business I should have been getting from the internet all along"

Last Word Marketing thoroughly enjoyed working with Koeno, and Sunny Skylights, as they were a wonderful example of a professional company, with a high commitment to customer service, and knew exactly what they wanted from the website, and knew their business well enough to be able to clearly explain the goals of the project. Last Word Marketing CEO, Neil Griffin, stated that they had not previously considered South Africa a potential market for them, but if all organizations are as well managed and organized as Sunny Skylights, then maybe South Africa could be a new market for the agency. Neil also commented "We were very pleased for Koeno when within days of his new site going live, targeted for the Western Cape, he was receiving more calls and orders than he was had received from his old website for the entire period it was live".