West Australian Business Lack Local Internet Marketing Knowledge
Failing to have a local presence on the Internet is costing Western Australian businesses millions.
Online, September 21, 2011 (Newswire.com) - A recent survey conducted by Perth Internet Marketing has revealed that local Perth businesses have a succinct lack of knowledge about local search marketing. The importance of having a presence on the Internet can not be under stated.
Considering the trillions and trillions of dollars spent online each year, Western Australian businesses are missing out.
Google Places has become a dominate leader in local search and occupy the first 10 listings on any location based search result (service/town).
These results push down the organic listings to 'below the fold' a term used to describe the screen real-estate revealed once the page is scrolled.
The most optimised and Google friendly site will no longer be the first thing seen when the search results appear.
Google offers every business a free places listing yet hardly any of the businesses surveyed have taken advantage of this.
Although members of some paper based directories appear on Places they are not given much weight with Google as they have not been Owner Verified.
Owner Verification is as simple as clicking the link, filling in a brief form and Google post out a special code to verify your address.
Once verification is done your Place listing often shoots above the non-verified listings.
Another recent study indicated that 42% of users click the first listing on the search results.
Peter from Perth Internet Marketing Services says "Google Places is one of the best things to hit the Internet in years, considering that you no longer even need to have a website to gain a top listing on Google, simply verify and optimise your Place's Listing and you are all set"
Carrie Franklin from The Social Media Experts also is a big fan of Places, she said, "I have also found it amazing how many local businesses have failed to take up this opportunity from Google, its free and easy to do"
It would appear that businesses need more education to see the benefits the Internet can provide for them, no longer is it simply a matter of having a website, business need to make sure they understand how the Internet can help them.
Perth Internet Marketing Services can assist any business owner in creating and managing their local presence on the Internet including the optimisation of their Google Place listing.
Contact them today to find out how the Internet can benefit your business.
