Web-Startup Says Reviews Will Make Or Break Products And Even Companies

Online, April 25, 2011 (Newswire.com) - 6 Year old Andrei Rotariu from Melbourne who built the website says that users benefit massively because they can inform themselves prior to making a purchase and that this will keep consumers happy and keep manufacturers on their toes.

"Statistics tell us that anywhere from 54% to 96% of Internet users read a review before making any purchase both On and Offline. Reviews will make or break products and possibly even companies " says Andrei Rotariu creator of the website.

"People want to know what products are like before they buy them, and they arnt going to ask the guy behind the counter, thats for sure. They know that the guy behind the counter only wants to make a sale. But their friends on the other hand, they want to help.

Video is the answer. The problem with review platforms currently is that they publish the reviews in written word. And in the world of the Internet, that is not enough, how do I know that George from New York City really did buy the new iPad and actually use it? ReViewDoo allows users to share their opinions in video which means the review is much more likely to be genuine and therfore accepted by the person watching it.

What this means for companies is that they had better tune in or face the possibility of turning their customers away. The classic example was when Apple last year denied its iPhone 4 had any reception problems even though hundreds of people online had recorded the problem. Once word spread Apple corrected the issue almost over night."

ReViewDoo was launched in April 2011. The website allows users to watch, upload and share reviews for anything they can think of. ReViewDoo is a private company and is headquarted in Melbourne, Australia.