Web Advertising Improvement Results Utilizing the Anti-Ad Fraud Tool Spider AF
TOKYO, December 9, 2020 (Newswire.com) - Spider Labs, Ltd. (Minato-ku, Tokyo, President: Satoko Otsuki, hereinafter referred to as "Spider Labs") has released web advertising detection use cases using Spider AF, one of the largest ad-fraud prevention tools in Japan.
Spider AF has historically supported ad tech companies. In order to meet the growing needs of advertisers to ensure the quality and transparency of digital advertising in recent years, the company has started offering services to web advertisers in July of this year.
Invalid accesses are useless clicks or conversions, which are accesses that are not based on the user's interests or intentions, or repeated access by malicious vendors for the purpose of causing users to waste their ad budget. In recent years, click fraud businesses have become rampant. Despite advertising media taking measures against fraud, it is still a major challenge faced in digital advertising. By integrating Spider AF and eliminating invalid accesses, it is possible to not only reduce wasted advertising costs and improve ROAS, but also to generate accurate data for marketing optimization.
Advantages of Implementing Spider AF
• Ad fraud prevention
Detect ad fraud based on the latest proprietary algorithms.
・ Brand safety
MInimize brand risk by identifying where to advertise through pixel analysis.
• User fraud prevention
Detect and block fraudulent activities by users such as multiple registrations with partner ASP.
・ Auto-exclude unauthorized access with Google Ad API integration
Access analyzed data provided by Spider AF measurement tags to automatically exclude unauthorized IPs and destinations for Google listings and display ads.
• Unauthorized access reports
Transparent reports on unauthorized IP and distribution sites provided for each channel.
Use Case #1 (Distance Learning Company): CVR improved by 13% after eliminating invalid access
Problem before integrating with Spider AF: Ad operations had been left to the advertising agency and in-house fraud protection was not felt until the company felt a growing interest in ad verification.
Results post-Spider AF integration: Several networks had high invalid access rates, resulting in approximately $11.5 thousand wasted ads spent per month. CPA was reduced by $10 by eliminating invalid accesses which accounted for 13% of conversions. See more here.
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Many companies did not feel the need to take measures against ad fraud, but many have found that their ads are being targeted and have significantly improved their ROAS after taking a free ad diagnosis. The first step to take to prevent ad fraud is to see whether your ads are being targeted.
Free Ad Diagnostic Report
Spider AF provides a summarized report of the ad diagnosis. With this report, you'll be able to understand the status of your ads at a glance, and it's also beneficial for future advertising & marketing strategies.
Source: Spider Labs
