VIZIO Collaborates With (RED) for Special Edition (VIZIO)RED P-Series 55" Class 4K HDR Smart TV to Help Fund the Fight Against AIDS

IRVINE, Calif., November 20, 2018 (Newswire.com) - VIZIO, Inc., in collaboration with (RED)®, announced today the availability of the (VIZIO)RED P-Series 55” Class 4K HDR Smart TV designed to raise awareness and funds in the fight against HIV/AIDS. In support of (RED)’s mission to end AIDS, a minimum of 10 percent of the purchase price of every (VIZIO)RED P-Series 55” Class 4K HDR Smart TV will go directly to the Global Fund to fight HIV/AIDS in sub-Saharan Africa. The new (VIZIO)RED P-Series 55” Class model is highlighted by a strikingly sleek red edge-to-edge screen and is on sale now for an MSRP of $799.99 at Amazon.com, Dell.com, SamsClub.com, Walmart.com, VIZIO.com and coming soon to Target.com.

“VIZIO is dedicated to helping shape a better tomorrow. We’re proud to stand alongside (RED) as an advocate in the fight against HIV/AIDS as we embark on our mission to raise enough funds to provide over 375,000 days of life-saving HIV medication,” said Robynne Curry, Senior Director of Product Marketing, VIZIO. “The new (VIZIO)RED P-Series 55” Class 4K HDR Smart TV comes just in time for the holidays and World AIDS Day on Dec. 1, allowing shoppers the opportunity to truly purchase for good and personally support the fight to end AIDS.”

As with all VIZIO P-Series 4K HDR Smart TVs, the (VIZIO)RED model delivers expansive colors, superior HDR performance, and pristine 4K detail for a jaw-dropping experience in every frame. Ultra Color Spectrum^® technology paints each scene with more than one billion colors while Dolby Vision^™ HDR with UltraBright 1000 brings extraordinary contrast, depth, and brightness to the screen – making water shimmer and fire flicker with intense realism. VIZIO’s high-performance Active Full Array Pro^™backlight with 56 local dimming zones produce picture-perfect blacks and is paired with a 240Hz effective refresh rate achieved with backlight scanning to make fast action look as silky smooth as it is tack-sharp.

The (VIZIO)RED P-Series 55” Class 4K HDR Smart TV also boasts VIZIO SmartCast which provides everyday users, cord-cutters and smart home enthusiasts with an unparalleled smart TV experience. With Chromecast built-in, users can stream thousands of their favorite Chromecast-enabled apps straight from their phone to the TV. Support for Google Assistant and Amazon Alexa also make the VIZIO P-Series the perfect centerpiece for any smart home. Users can simply take control of the TV with voice – power on/off your TV, play, pause or turn up the volume, even stream your favorite entertainment – all without lifting a finger.

Since 2006, (RED) has generated more than $500 million dollars for the Global Fund to fight AIDS, Tuberculosis, and Malaria and to support grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. The Global Fund grants that (RED) supports have impacted nearly 110 million people with prevention, treatment, counseling, HIV testing and care services.

For more information on the new (VIZIO)RED P-Series 55” Class 4K HDR Smart TV or to learn more about how VIZIO is joining the fight to end HIV/AIDS, please visit https://www.vizio.com/red.

About VIZIO

VIZIO’s mission is to deliver the ultimate entertainment experience through our community of connected consumers, advertisers, and media content providers. Through our connected entertainment platform, VIZIO is transforming the way consumers discover and experience media content. Since our founding in California in 2002, VIZIO has built an industry-leading brand of products, including televisions, sound bars and other devices. VIZIO is a leading HDTV and sound bar brand in America. VIZIO product leadership is highlighted by a number of industry reviews and awards, making the 2018 collection the most awarded in company history. The 2018 VIZIO SmartCast E-, P-, and P-Series Quantum TVs have earned Reviewed.com’s Editors’ Choice awards(1). VIZIO 2018 P-Series earned Wirecutter’s Best LCD/LED TV and the P-Series Quantum earned their Upgrade Pick(2). VIZIO’s SB3651 was named “Best Budget Pick” by Wirecutter(3), a New York Times company. The SB3621n-E8 sound bar received a 9.1 score and an Editor’s Choice from CNET(4).

For more information, please call 888-VIZIOCE or visit www.VIZIO.com.

About (RED)

(RED) was founded in 2006 to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute proceeds from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Amazon, Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, Durex, MCM, Salesforce, SAP, Starbucks and Telcel. (RED) Special Edition partners include: aden+anais, Alessi, ALEX AND ANI, Andaz, Baxter of California, Bombas, Calm, Fatboy USA, Girl Skateboards, Montblanc, Mophie, S’well, Wanderlust and Vespa. 

To date, (RED) has generated more than $500 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted nearly 110 million people with prevention, treatment, counseling, HIV testing and care services.

© 2018 VIZIO, Inc. VIZIO, the V Logo, VIZIO SmartCast and other terms and phrases are trademarks or registered trademarks of VIZIO, Inc. All other trademarks and logos are property of their respective owners. All rights reserved.

(1) Visit Reviewed.com for full reviews for the VIZIO SmartCast P-Series Quantum (published: July 25, 2018), VIZIO SmartCast P-Series (published: July 15, 2018) and VIZIO SmartCast E-Series (published: Aug. 21, 2018)
(2) Visit Wirecutter.com for the Best LCD/LED TV (published: Aug. 31, 2018)
(3) Visit Wirecutter.com for the full article (published Sept. 11, 2018)
(4) Visit CNET.com for the full VIZIO SB3621 review (published Aug. 21, 2017)

Press Contacts for VIZIO:

Katie Kotarak​​
​The Brand AMP
T: 949-438-1078
E: katie@thebrandamp.com

Jim Noyd
​Noyd Communications Inc.
T: 310-951-3768
E: jim.noyd@noydcom.com

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Source: VIZIO, Inc.

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