Virgin Australia and JetMax Media Digital Media Partnership

Online, November 20, 2012 (Newswire.com) - JetMax offers a wide range of targeted digital media products across airline passenger communication tools, with the main product being targeted emailed passenger itinerary's. This allows brands to communicate with the traveller by a number of targeting criteria, with the usual digital reporting tools in a live format.

JetMax Media Commercial Director Simon Apperley said: "We are very excited to be partnering with Virgin Australia given the strength of the brand in the Australian market. Being able to offer our clients targeted digital space to reach such large number of Australian travellers is a fantastic offering."

This medium presents ads, banners, promotions, and listings in a unique, interactive platform.

Messages are tailored to each passengers travel dates, destination, city of origin, gender, flight class, and other information collected as part of the web booking/purchase process.

Due to demand and ROR for airlines we work mainly across airline digital assets offer digital advertising products to brands. This match's with other digital media worldwide given the ability to measure and zero wastage.

This also enables airlines to be part of the worlds fastest growing advertising medium, digital.

JetMax's unique advertising medium has broad segmentation capabilities. Plus, it enables local advertisers to gain visibility with a large, targeted audience of travellers before they arrive in the market.

E-tickets, itineraries, confirmation emails give advertisers a competitive edge in today's interactive travel industry.

Many of our clients also find this a great way to add value to partners/suppliers allowing them the ability to invest further with the airline.

JetMax Media using the SpotU Digital platform which enables targeting and linking directly to the airline reservation system.