viaLanguage and Intel present: Why Multilingual Digital Marketing Pays Off - a FREE Webinar

Online, August 5, 2010 (Newswire.com) - When: Tuesday, September 14, 2010 at 11:00 am PT

Speakers:
- Jeff Hanks, Consumer Marketing Manager, Intel
- Darren Megarry, VP of Corporate Sales, viaLanguage
- Chanin Balance (moderator), President and CEO, viaLanguage

Digital technology has shrunk the world making online marketing one of the most powerful sales channels available today. Ad spending on social networks world-wide is expected to rise 14% this year to $2.5 billion.

Today's consumers are expecting product information, peer reviews and other key elements in their language. According to Common Sense Advisory, 72.4% of consumers say they are more likely to buy a product with information in their own language. How is the digital environment changing your marketing spend today, and how you do measure success? Hear first hand, from Intel's Corporate Marketing Group, leading-edge practices as well as tips for managing localization across geographical markets.
This webinar will show you:

- Trends in multilingual digital media - what's propelling user expectations and change
- Tips for managing multilingual content in a rapidly changing environment.
- Case studies and lessons learned from distribution of media to a worldwide audience
- Machine translation - is it really free? When to use and when to not.

Registration: To register for this free webinar visit: vialanguage.com/Marketing/webinars.php