Using CRM to Beat the Recession

Online, October 7, 2010 (Newswire.com) - (Norwich, UK) Using CRM to beat the recession may be the best way to ensure the sustainability and even growth of your business in these trying times. Business Review Europe speaks to John Everhard, technical director of Pegasystems Europe to understand the importance of the software.

"The old data-centric CRM is being challenged by Pegasystems' innovative software solutions that can guide, understand, predict and learn from customer needs and interactions," John Everhard explains. "These next generation 'intelligent' solutions offer many advantages such as flexible and intuitive handling of specific customer enquiries and automated decision making capabilities."
Pegasystems is the leader in business process management and a leading provider of CRM solutions, helping organisations enhance customer loyalty, generate new business, and improve productivity through its services.

"Displaying data onto a screen for agents to pick-out the meaningful elements does not in itself provide relationship management," says Everhard. "Relationships are built on the excellent execution of the processes that address a customer's requirements in a useful, easy, timely and enjoyable way.

To read more go to http://www.businessrevieweurope.eu/business-features/technology/customer-relationship-management-achieving-crm-success