Urinary Incontinence: Raising Awareness for a Difficult Conversation
MILWAUKEE, WI, February 14, 2017 (Newswire.com) - InControl Medical, the leading innovator in development of medical devices designed to cure urinary incontinence in women, is working to bring the conversation about urinary incontinence, or bladder leakage, to light. Herschel Peddicord, President of InControl Medical, initiated a marketing strategy to raise awareness, and sees its success through InControl Medical’s 60,000th product sold.
“With so many suffering from some form of incontinence, the promise of a cure is highly compelling,” said Peddicord. “The message is being received – we can see that through our product sales.”
We are on the verge of improving the quality of life of generations of women who have accepted leakage as an inevitability. It is exciting work.
Herschel Peddicord, President of InControl Medical
Peddicord commissioned a marketing campaign with STIR Advertising & Integrated Messaging including rolling regional TV and national pay-per-click (PPC) initiatives. From November 2016 through December 2017, over 4.8 million impressions were made through PPC and more than 25.5 million viewed the TV spots.
The marketing strategies have succeeded in communicating a condition that is rarely discussed. Bladder leakage is a common but embarrassing problem. According to the Urology Care Foundation, “a quarter to a third of men and women in the U.S. suffer from urinary incontinence.” Very few women discuss their urinary incontinence with family members or physicians.
“It’s a difficult conversation to have, even with your doctor,” said Ann Kovek, RN and Senior Vice President Clinical Service. “InControl Medical wants to let you know you’re not alone, and you don’t have to spend thousands a year on preventative measures – there is a way to cure it.”
“We are on the verge of improving the quality of life of generations of women who have accepted leakage as an inevitability,” says Peddicord. “It is exciting work.”
To learn more about urinary incontinence and InControl Medical’s over-the-counter medical devices, visit incontrolmedical.com.
ABOUT InControl Medical
Established in 2010, InControl Medical is devoted to treating the underlying cause of incontinence, eliminating the need for expensive paper products, pills with negative side effects, or surgery. Its products have been proven in medical tests to cure nearly 100 percent of cases that are not caused by nerve damage. They are for sale as both a prescription product under the supervision of a physician and over-the-counter online at incontrolmedical.com. In either case, treatment is performed in the privacy of the home.
For additional information, please contact Laura Horan at laurah@stirstuff.com or 414-278-0040
Source: InControl Medical
