Urban Focus Stresses Team Building, Leadership Culture

Lincoln, NE, July 31, 2015 (Newswire.com) - “Here at Urban Focus, we believe in constantly strengthening the bonds between team members,” stated Lauren, the company’s director of operations. “We use an array of methods to achieve this, ranging from office contests to team travel events. Our people have the skills to achieve great things on their own, but when they collaborate and fuse their talents, the brands that we promote reach new heights. That’s why we are always looking for ways to bring them closer together.”

A focus on ongoing training is a big part of management’s team-building efforts. The initial training program for new hires is extensive, but learning continues well into each person’s time with the firm. Lauren explained, “We want our people to be well-rounded and versatile, which is a prime benefit of continuing education. We also know that ongoing training boosts morale and it enables even stronger collaboration between team members. I believe that people learn best when they learn with others, and we have monthly team training sessions that prove this theory. Our associates absorb so much more as a group than they do separately. Our firm and the brands we promote benefit from everyone’s desire to keep learning and improving.”

"Here at Urban Focus, we believe in constantly strengthening the bonds between team members,"

Lauren, Director of Operations

Urban Focus Maintains a Leadership Culture

Lauren and the Urban Focus management team believe that leaders are created rather than born. That’s why they work hard to sustain a culture that empowers team members. The director uses a few simple methods to make leadership a strength throughout the organization.

Communicating a clear vision is one thing that Lauren does to maintain a leadership-based culture. She stated, “It is crucial that you clearly lay out the company’s long-term goals and how each person fits into achieving them. When professionals don’t see how their work ties into meaningful objectives, they are likely to become disengaged. By presenting our company’s overall vision in relatable terms, our team members see their work as contributing to a greater good. That inspires them to grow as leaders and as innovators.”

The firm’s team-building approach also contributes to leadership development. “Through our team training and our continuing development efforts, we encourage our people to invest in each other’s success,” Lauren added. “We are big believers in one-to-one training here at Urban Focus. The continuing education that we provide to our associates inspires them to become mentors for new additions to the team. We are constantly creating effective business leaders and helping them thrive in the industry.”

About Urban Focus

Urban Focus is an industry-leading event-based promotional firm. The team’s innovative and interactive outreach initiatives are custom designed for every client the company serves, and they consistently generate enduring, mutually beneficial relationships between businesses and consumers. By fostering engaging and unique experiences for specific audiences, Urban Focus’ team members give the brands they represent a competitive edge in the highly competitive marketing sector. With a comprehensive training program, a mentorship approach, and an upbeat and empowering corporate culture, professionals are fully prepared to utilize progressive solutions that boost brand awareness, loyalty, referrals, and bottom-line results. For more information, visit urbanfocus.com.