Upper Echelon's Holiday Training, Fourth-Quarter Suggestions

Livonia, October 30, 2015 (Newswire.com) - "The fourth quarter of every year is vital to the success of almost every brand we serve,” explained Nick, Upper Echelon’s director of operations. “We can’t afford to give any less than our absolute best.” To accomplish this, the director invests heavily in the firm’s training program. Not only are training sessions conducted to nurture specific skills, but every associate is paired with an experienced veteran. This one-on-one partnership allows those who have never worked through a holiday season to learn practical knowledge from those who have.

Nick is proud of how much Upper Echelon’s management puts into each and every member of the company. He believes that this level of attention is a large part of the reason for the firm’s continued success. “Our unique development program gets ambitious go-getters up to speed fast, with the knowledge and confidence required to produce world-class promotions,” the director elaborated. “It’s a structured curriculum that’s self-driven, so associates are only fully trained when they say they’re trained.” According to Nick, that means the brands they represent only work with the best, most educated professionals in the sales marketing industry – a huge benefit when it comes to the holiday shopping season.

"Our unique development program gets ambitious go-getters up to speed fast, with the knowledge and confidence required to produce world-class promotions,"

Nick, Director of Operations

Upper Echelon’s Director Shares Advice to Help Business Owners Prepare for the Fourth Quarter

While Upper Echelon’s fourth-quarter strategy has been in place for some time, Nick recognizes that many business leaders have not had opportunities to develop plans yet. Nick recommended a few basic steps to help them get ready.

First, it’s important to review last year’s year-end experience, he says. For companies that haven’t been in business that long, it might help to find as much information as possible on similar ventures and work from that. Sales numbers, amount of traffic the company website attracted, and marketing channels that either worked or didn’t work are all useful information.

After that, it’s time to consider what sort of exclusive holiday offer a company will provide. “I always tell our partners that the holiday season is not the time to be timid,” Nick shared. “Go big and go bold in the fourth quarter. Customer attention is at a premium, so businesses have to stand out from the crowd.”

About Upper Echelon

Upper Echelon is a results-driven marketing firm with a top-notch reputation for growing brands. The team members craft and launch interactive outreach campaigns that raise buyer awareness and engagement. Their success in the field has allowed them to move into new markets. In turn, they are better able to connect businesses and consumers. Their vast knowledge and reputation for excellence have led to solid partnerships with a wide range of companies. What’s more, their commitment to a group of core beliefs sets Upper Echelon apart from the competition. To learn more about the firm’s services, and how they meet any brand need, visit upperecheloninc.com/.