Upper Echelon Provides Memorable Customer Experiences

The director of operations at Upper Echelon discussed the firm's commitment to delivering superior customer service. He also offered advice on creating great buying experiences.

“At Upper Echelon, we are dedicated to treating every customer like he or she is the only one,” said Nick, the firm’s director of operations. “We know people have a lot of choices in our competitive industry, so we work hard to make sure our customers know how much we appreciate them. Our initial training program emphasizes respectful and responsive service, and so do our continuing education efforts.”

Company leaders train their associates to think like a customer. This is accomplished by applying feedback to their training methods. The director explained, “We take what our customers are telling us and identify issues we need to address. It’s important to know what we’re doing right, too, and we make sure to amplify the things that are going well. Here at Upper Echelon, we think it’s best to let customers have a real say in our service-related training.”

"It's important for our people to ask themselves what type of experience they would want to have with a company like ours,"

Nick, Director of Operations

Upper Echelon’s Director Shares Tips for Making Customer Experiences Memorable

Nick and the rest of the Upper Echelon executive team encourage their associates to put themselves in customers’ shoes. “It’s important for our people to ask themselves what type of experience they would want to have with a company like ours,” the director remarked. “Our goal is to leave customers wanting more, and that means seeing things from their perspectives. If we make a strong first impression on every customer, we’re more likely to build loyalty and create repeat business for the brands we represent.”

The director also reminds his team members to listen to customers with their full attention. “There’s no reason to focus on anything else, even for a second, when a customer is talking to you,” he added. “Our high achievers here at Upper Echelon never allow anything to distract them from our customers’ thoughts and concerns. That’s a big reason for our company’s reputation as a service-oriented industry leader, and we aim to keep it that way.”

Upper Echelon’s team members are also encouraged to offer sound advice to customers at all times, even if it means losing out on a potential sale. Nick commented, “It just might be that we aren’t the right provider for a particular person. When that’s the case, our associates are committed to steering a customer in the right direction. I believe that will stand out in a person’s mind, because we have his or her best interests at heart rather than our own. Offering guidance, even if it’s away from our firm, can win us more referrals in the long run.”

About Upper Echelon

Upper Echelon is a results-driven marketing firm with a top-notch reputation for growing brands. The team members craft and launch interactive outreach campaigns that raise buyer awareness and engagement. Their success in the field has allowed them to move into new markets. In turn, they are better able to connect businesses and consumers. Their vast knowledge and reputation for excellence have led to solid partnerships with a wide range of companies. What’s more, their commitment to a group of core beliefs sets Upper Echelon apart from the competition. To learn more about the firm’s services, and how they meet any brand need, visit upperecheloninc.com/.