Upcoming Dental Marketing Conference to Offer Insights on Attracting New Dental Patients

 According to the consultants R.K. House and Associates to the Ontario Dental Association, the population to dentist ratio has fallen from its 2001 benchmark of 1052/1 to its current level of 675/1 and will continue to drop to a discouraging 551/1 by 2024. An upcoming Dental Marketing Conference promises to help dentists beat the glut with marketing tips and tools specific to the dentistry business. The conference is to be held at the University of Toronto Behan Centre for Information Technology from 9 a.m. to 5 p.m. on February 20, 2016.

The Dental Marketing Conference aims to teach dentists techniques and strategies for growing their dentistry businesses. Dental schools give little attention to the business side of dentistry. The day-long seminar is designed to fill gaps in the business educations of enterprising dentists in Toronto and across Canada. Dentistry business experts and consultants at the conference will speak and answer questions on subjects pertinent to the current dental market.

"Our goal with this conference is to help dental clinics understand the process of motivating new patients to book with your clinic and give you a step by step guide of which order to implement which type of marketing to ensure success."

Sharky Liu, DentistFind.com

The conference will provide dentists with a step-by-step system for increasing new patients by 50% in one month. Sessions range from a talk on patients’ motivations for booking with a dentist to new technology and research on dental marketing strategies. The course will include real-world case studies from Canadian dental clinics. In addition, a panel discussion will outline tips on providing the optimal patient experience. The conference will close with expert answers to audience questions. Participants will receive course materials to study the concepts before the course, as well as worksheets to use after the course for implementing the ideas learned.

Speakers at the conference include top dentistry business consultants. Sharky Liu is the marketing consultant who created the DentistFind.com Marketing System. President and CEO of Bitebank Media Chaitan Pettukola offers his clients, several Fortune 500 companies among them, help with online dentistry marketing services. CEO of Tucci Management Consultants, Inc. Dale Tucci has provided clients across North America with dental management consulting services for over 30 years. Owner and operator of Dental Office Consulting Services Sandie Baillargeon, a leading authority on the dentistry business, has written two textbooks on dental office administration. President of Dental Strategy Matt Bladowski assists his clients with information and advice on setting up and managing their dentistry businesses.

Sharky Liu of DentistFind.com explains the need for the conference. “Dentists are bombarded continually with marketing and promotion services to purchase. They have no idea what works and what doesn’t. Worst of all, they have no clear understanding of why one method works while another fails to produce results.” According to Liu, “Our goal with this conference is to help dental clinics understand the process of motivating new patients to book with your clinic and give you a step by step guide of which order to implement which type of marketing to ensure success.”

As a part of the $799 tuition for the conference, dentists also receive a complete step-by-step guide to dental marketing; 3 months of call tracking to identify problem areas, a 30-minute phone strategy session with senior consultants and a 1-day special discount on a marketing package valued at over $2000 from DentistFind.com; questions answered and 1 month of coaching from top dental consultants; and a gift bag valued at $100.

Leaders of the Dental Marketing Conference encourage new and experienced dentists, clinical office managers and marketing managers to attend the event. The most powerful takeaway from the conference will be dentists’ new realization that patient acquisition is logical, controllable, and predictable once you understand the science and apply the dental marketing framework learned at the conference. With its abundance of detailed information geared directly to Canadian dental professionals, dentists can learn to effectively stand out in the expanding dental industry. Dentists and dental clinic staff members may register for the course at http://dentalmarketingcourse.com/ The first 25 to register receive a $500 discount plus a $3000 package of dentistry business bonuses.​

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