The Dandy Horse Inc. Announces Dr. Kathryn C. Wilder as President

Press Release • Dec 8, 2021
Dr. Katherine C. Wilder president of Dandy Horse Inc.

NEW YORK, December 8, 2021 (Newswire.com) - The Dandy Horse Inc., a pioneering New York City-based bicycle startup, has announced Dr. Kathryn C. Wilder as its new president. Wilder joins founder Mark Kabbash, as well as a powerful team of Board members and investors who bring a complex layer of experiences and talents.

The key players on the Dandy Horse team are Richard Javier Cook, Managing Director at Intesa Sanpaolo; Jeff Patterson, Head Trader, Glenview Capital; Tiki Barber, former American Football running back, NY Giants; Frank Saul, former President of Saul Centers, an NYSE-traded REIT; Bill Loos, Former CEO of Loos & Co.; and, Matthew Rosen, former President member of Fusion Connect, a NASDAQ traded company.

Kabbash is thrilled to have Wilder at the helm. "Dr. Wilder is a powerful leader with the combination of understanding, relentless drive, and shared goals. She is the natural choice as our leader to positively disrupt a 210-year-old bicycle industry. She will steer us to make a positive social and environmental transformation."

Mark Kabbash, Richard Javier Cook, and Luke Kabbash, the current Vice President of The Dandy Horse, are the three foundational forces who formulated The Dandy Horse's priority patent. The addition of Wilder, who brings exceptional skill-sets to the table, bolsters the already impressive potential of the group.

"I am always humbled and now honoured to be a part of an app that will change the game in the corporate ESG audit sector," said Wilder. "The bicycle will become our greatest gift for unlocking the human-movement economy in service of fundraising for good causes. With gamification in our app, we will be giving back to society one pedal stroke at a time."

The Dandy Horse is actively pursuing a second round of seed funding. After closing this round of financing, the MVP will enter BETA. The next round, "A" of seed funding, will be used to launch the Dandy Horse product and advance existing relationships into clients.

Established in 2016, The Dandy Horse is philanthropic by nature and sensitive to the environment. The team has been surveying sustainability and ESG (Environmental, Social & Governance) revolution with great interest. Specifically, the team has been intrigued by the use of unverified data originating from step counters in the insurance industry.

On Dec. 4, 2019, the founders of The Dandy Horse, Inc. filed for a Priority Patent with the United States Patent and Trademark Office (USPTO) titled "Systems and Methods for Verifying Physical Activities of Users." This action was taken for two reasons. First, carbon has value. Second, verified data has more value than unverified data. Thereafter, the team created the VIDAT System - Verification, Inspection, Demonstration, and Testing.

The story behind The Dandy Horse, Inc. evolved from Mark Kabbash's desire to create an enhanced verification system for corporations to pass a Scope 3, Category 7 ESG audit. This would help companies report their carbon footprint by giving credit to those whose employees ride their bicycles to work. Kabbash also sought to Make Every Bicycle Ride a Charity Ride to improve the lives of individuals who need it most.

As The Dandy Horse team researched current fitness apps, they discovered one main flaw: unverifiable data. Historically, applications using a phone or bicycle computer are used to track miles ridden. Those miles only reflect the fact of the device travelling those miles. For example, those miles could have been covered on an electric bicycle or a motorised vehicle. In other words, cumulative miles are not verified as to who traversed them, when, and whether they were travelled on a human-powered bicycle.

To learn more about The Dandy Horse, its leadership team and its newest objectives, please visit http:/www.dandyhorse.us for additional information. 

About The Dandy Horse:
On June 10, 2021, The Dandy Horse first patent application was published. It is titled Systems and Methods for Verifying Physical Activities of Users (available upon request). Our goal is to assist not-for-profits to remove fundraising constraints on charities and participants with the aid of a revolutionary process called VIDAT: Verify, Inspect, Demonstrate, Analyze, Test. We enable a VIDAT system administrator to automatically require cyclists to verify and re-verify their data during a bicycle ride. This is accomplished with predetermined, patented gear.

We intend to Pay it Forward by Bicycling Forward. We believe that a partnership with you will Make Every Ride a Charity Ride, and together we can make lives better.

Contact Information:
Mark Kabbash, Founder
Email: mkabbash@dandyhorse.us

Dr. Kathryn Wilder, President
Email: drwilder@dandyhorse.us
609.480.8152

Source: The Dandy Horse Inc.

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About Wilder Life

On June 10th, 2021, The Dandy Horse first patent application was published. It is entitled Systems and Methods for Verifying Physical Activities of Users (available upon request). Our goal is to assist Not-For-Profits to remove constraints for charities and participants to fundraise. This revolutionary process is called VIDAT. This stands for Verify, Inspect, Demonstrate, Analyze, and Test. We enable a system administrator of VIDAT the ability to automatically require a cyclist to verify and to re-verify their data during a bicycle ride. This is accomplished with a predetermined, patented group of gear. The Dandy Horse will use VIDAT to: • Make Every Ride a Charity Ride • Combat the climate crisis with the bicycle • Reduce healthcare costs for corporations • Have fitness applications produce valid data • Reduce Life Insurance Policy premiums • Empower corporate ESG scope 3 category 7 initiatives with data that will pass an audit • Use sustainable apparel sources in the USA • Financially give back to communities to maintain safe bicycle pathways • Partner with philanthropic corporations as an OEM or distributor of VIDAT gear Specifically, what FIVE STEPS does the cyclist need to take in the VIDAT PROCESS? STEP 1: Wear QR-Coded Cycling Jersey. STEP 2: Affix QR-Code to Cycling Helmet. STEP 3: Affix QR-Code to Bicycle. STEP 4: Start Preferred Sports Fitness Tracking Application (Dandy will pull data from). STEP 5: Scan the Three QR-Codes. Note: If VIDAT detects abnormalities during the ride the cyclist will be required to re-verify the elements (person, phone, helmet, bicycle, and jersey). This ensures that the person and the gear are together as one unit. The VIDAT PROCESS will accredit charities with the analytic and reporting tools to deliver verified levels of cycling activity from users. These measures include: duration of ride, location, distance, and name of each cyclist. This will give sponsors the confidence that their brand is visible and seen on an expansive scale. Requisite Elements to Initiate The Dandy Horse Shared Revenue Model: 1. Sustainable apparel manufacture of bicycle jerseys and meet criteria below: • Not-for-profit brand, message, and logo • Corporate sponsor contributes fixed amount of money per mile/month/jersey with cap • Dandy patent-protected tracking QR-Code • Jersey synced with two QR-Codes (or NFC-Tags) on the helmet and bicycle • All parties on the jersey identified and corporate contributions are agreed upon • Drop-ship each jersey to the specific participant (retail increases exposure of message) 2. Work with the graphic design needs of each charity and sponsor 3. Align with greater than 20 charities that have vested interest 4. Share in the recurring revenue derived from each jersey in perpetuity 5. Contribute to Dandy Horse messaging and marketing costs Partner with us for the most meaningful ride of a lifetime. We hope to Pay it Forward by Bicycling Forward. We believe that a partnership with you will "Make Every Ride a Charity Ride" and together we can make lives better.