University students: online stores Promise more than they can practically offer
University students, in a recent study, shop online for the convenience of shopping anytime. Computer hardware & software and travel are on the top of their list. However, they complain that online stores Promise more than they can practically offe
Online, April 30, 2010 (Newswire.com) - A recent study was conducted on 427 students at a Greek University. The study entitled "Perceptions towards Online Shopping: Analyzing the Greek University Students' Attitude," was published in a recent issue of communications of the IBIMA, an IBIMA Publishing journal. http://www.ibimapublishing.com
The study provides interesting insights on the online consumer behavior, as the results showed significant differences between those who shop online and those who prefer to go the traditional way. According to the study, online shoppers had higher expectations from online stores on issues relating to privacy policy and risk.
The study reveals that those who shop online do it for the convenience of shopping anytime. Computer hardware & software, travel, and consumer electronics are on the top of their shopping list. However, they complain that online stores Promise more than they can practically offer. They also complain that Online stores should provide sufficient information about available products and offer adequate payment options.
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