Ubercool Innovation® Launches Online Store to Sell "Chuckle" Innovation Merchandise
Las Vegas, May 23, 2018 (Newswire.com) - Innovation incubator Ubercool Innovation has launched an online store to sell its "Chuckle" T-shirt, which is an integral element of the company's initiative to drive more innovation. The t-shirt is part of a social gamification strategy that will "out" innovation obstacles at organizations worldwide. T-shirt owners are encouraged to wear Chuckle t-shirts at meetings, press conferences, conferences, or even dinner, to make a bold statement about the severe lack of innovation in society.
"A Forrester Research study found that just 11% of organizations budget for innovation. That means that 89% are not fully convinced of the merits of innovation," says Ubercool Innovation Founder and Chief Trend Forecaster Michael Tchong. "And respondents were marketers, who, as a group, tend to be more leading edge," notes Tchong. "What do you think the rest of the market looks like?"
Our 'Chuckle' emoji merchandise features a clever meme that will resonate with social media users frustrated by the status quo.
Michael Tchong, Trend Forecaster
This all-too-common shortfall lead Ubercool Innovation to create an initiative that addresses a major challenge: "How do you encourage more innovation?" The incubator's approach relies on a social media campaign that uses the hashtag #youcallthatinnovation to irreverently motivate the 89% of business and government officials who do not actively practice innovation.
To help send an irreverent message, Ubercool Innovation is launching a line of "You call that innovation?" merchandise. First up is a t-shirt, dubbed "Chuckle," jointly developed with Golden Goods USA (goldengoodsusa.com). Golden Goods USA Founder Jeffrey Levine says, "Innovation is the hallmark of our philosophy and culture at our company and we are honored to be selected to be the apparel vendor of choice for such an important movement of which are completely aligned with."
"We all know that just about everything has to be reinvented: education, finance, healthcare, government, infrastructure, transportation, even our social media," observes Tchong. "Our 'Chuckle' emoji merchandise features a clever meme that will resonate with social media users frustrated by the status quo." The Chuckle meme t-shirt ($25.00 with free shipping) can be purchased at https://ubercool.com/shop/. To recruit the forces of change, including social media influencers and other change agents, for its innovation crusade, Ubercool Innovation is hosting a series of unique #PizzaChampagne events across the globe.
About Ubercool Innovation
Ubercool Innovation LLC is a thought leader innovation incubator founded by author, entrepreneur, adjunct professor, motivational speaker and trend forecaster Michael Tchong. Ubercool Innovation is a "do tank" — it doesn't merely talk innovation, it practices what it preaches. Michael addresses audiences globally with insights on emerging trends and innovations. He is a four-time entrepreneur and the founder of ICONOCAST, CyberAtlas, Atelier Systems and MacWEEK. For more information, call 800-WAY-COOL (international: 415-335-7615) or visit https://ubercool.com.
Source: Ubercool Innovation LLC
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