TotalPaas and The Ledger Dispatch Go Live With Local Social Media Site

Online, February 3, 2011 (Newswire.com) - TotalPaas, Inc. announced today that it is the first company to provide a social media marketing solution that gives local media companies the ability to cross-market between online and traditional print platforms. This achievement underscores TotalPaas's key role in partnering with media companies to capitalize on the $23B US the local online advertisement market, as projected by Bia/Kelsey for 2011.
This significant milestone is marked with the launch of the Amador County Ledger Dispatch site myACHome (http://myachome.com), on December 18th, 2010. myAChome experienced a surge of registrations within the first two weeks of the announcement and a post-launch growth rate pacing at over fifty percent each week. "The excitement and acceptance from the local community around the launch of this site is overwhelming," said Tami Tran, CEO of TotalPaas. "We could not have achieved this milestone without the support of Jack Mitchell, the Ledger Dispatch publisher who created many of the unique cross-platform marketing programs associated with the launch. We firmly believe that local media companies, with their trusted brand and relationships are uniquely positioned to take a leadership role in the social fabric of their community."
TotalPaas, Inc. has been working on the local monetization model with Mainstreet Media Group, parent company of The Ledger Dispatch, since June 2010. "TotalPaas, Inc. is in a great position to replicate this model to local publishers who don't have the technology, marketing programs or resources to make a shift in their business models." noted Anthony "Tony" Allegretti, President and CEO of Mainstreet Media Group. "We are definitely on a mission to achieve our rollout goals including plans for construction of our international network of local community sites." added Tami Tran, CEO of TotalPaas.