TNT Express Wins Coveted B2B Marketing Award
The "Take control" campaign, which promotes TNT's Express Import service, was awarded "Best international campaign" by B2B Marketing Magazine, a reference publication for the sector
Online, December 20, 2010 (Newswire.com) - The "Take control" campaign, which promotes TNT's Express Import service, was awarded "Best international campaign" by B2B Marketing Magazine, a reference publication for the sector. TNT received the award at the 2010 B2B Marketing Awards in London on 25 November. Contenders included Vodafone, IBS and Colt. The campaign devised by 438 Marketing for TNT Express features an engaging music conductor at the office to illustrate how customers can orchestrate many complex imports into a sound and orderly symphony. The online and offline campaign ran from February 2010 in more than 60 countries worldwide. It included a microsite, direct mail, flash and static banners for websites and press advertising.