Titanium Event Management on Interactive Marketing in Dallas
The president at Titanium Event Management discussed the marketing model on which the firm operates, with an emphasis on direct mail campaigns.
Dallas, TX, February 13, 2015 (Newswire.com) - “At Titanium Event Management, we specialize in the planning and execution of results-focused interactive marketing,” said Adriana A., the firm’s president. “We support this approach to outreach because it has consistently proven to generate greater outcomes than any indirect methodology, such as television commercials or billboard ads.”
Adriana explained that this method is more effective than its alternatives because it allows for personal relationships to develop between brands and customers. “Of course, we ultimately want to elicit action, such as a purchase or even a request for more information, but we think the best way to make this happen is by forging meaningful connections,” she stated. “This can be accomplished on site in retail locations, through email, and by postal mail.”
At Titanium Event Management, we specialize in the planning and execution of results-focused interactive marketing.
Adriana A., President
According to Adriana, the key to these techniques is that they’re all measurable. By ensuring that consumer response can be tracked in detail, marketers learn which audiences are most receptive, as well as how and when they prefer to engage. With this knowledge, campaigns can be sharply focused to make them as effective as possible, and ROI is maximized.
Titanium Event Management’s President Offers Insight into Direct Mail Campaigns
“The Titanium Event Management team does a lot of on-site work, and it’s great,” Adriana continued. “However, I think it’s also important to highlight the impact of direct mail campaigns. A lot of people mistakenly assume that they are ineffective, but that couldn’t be further from the truth. Consumers actually respond to this type of mail quite positively, especially when it’s carefully composed.”
The company’s president indicated that a headline is a must in this type of communication, and that it has to grab the reader’s attention. “Whether it’s a few words or a few sentences, it has to be engaging,” she noted. “Make sure it communicates that something of value is being offered.”
In addition to outlining how the service or product at hand will benefit the reader, Adriana reported that the offer itself must be clear and a call to action must be put in place. “The call to action implies a sense of urgency, especially if it’s coupled with an incentive dependent on a timely response,” she said. “A satisfaction guarantee is a good idea as well.”
“The final point I’d like to make regards the P.S.,” Adriana concluded. “This is one of the most important pieces of a direct mail campaign. In fact, it’s one of the first portions of the letter that people read. If it touches on the main points of the pitch, the overall effect will be remarkably more powerful.”
About Titanium Event Management, Inc.
Titanium Event Management, Inc. is a marketing and consulting group experienced in developing event-based promotional campaigns with a high return on investment. The company’s marketing specialists are experts in brand research and analysis. They employ this information to create successful outreach strategies that attract the preferred demographic in order to generate remarkable results. Based in Dallas, Texas, Titanium Event Management, Inc. offers an effective alternative to traditional advertising that has been used by both local brands and Fortune 500 companies. For more information, please visit http://titaniumeventmanagement.com.
