Thomas Manning of Synthesis Advising announced the selection of Outlier Marketing Group LLC as the Brand Manager and web strategist.
Online, February 21, 2010 (Newswire.com) - Providence, RI -
Synthesis Advising along with Thomas Manning awarded their new brand management and advertising campaign to Jamie Palmer of Outlier Marketing Group LLC. Outlier Marketing Group LLC was commissioned to design and implement a new logo, and develop a web strategy that is sensible, and will allow the advisory to group to maximize visibility quotient within their budget.
"Jamie Palmer integrated a brand management strategy and media approach that put me at ease, why? Because she leveraged my real identity to build the logo, connect to my origins as an accountant and cross connected web development with video creation and text that permitted me to tell my story. My story will drive my outlier past, present and future. Thanks for drawing it out for me Jamie, you are an unusual combination of strategic web designer, writer and brand builder." Said Thomas Manning, Synthesis Advising.
The brand will now bridge Mr. Manning's past as an accountant, real estate investor, and small business owner, as well as his roots....Boston. The web strategy will coalesce with a social networking platform, and monitoring process, as well as web, press, and mixed media. "These pillars took Tom's main concerns about stepping out into the wild west of the web, and simplified them in a manner which Tom could capture those folks who were curious about what he did, and using language to convert them into appointment." Jamie Palmer said. Using the multi-leveled approach for Synthesis Advising on and off the web will help to further fuel the level of exposure, and will wrestle Thomas Manning out of the cluster of other financial planners in the area, and position him as the outlier that he is.
"Synthesis Advising was just one of those clients, that was a pleasure to work with. My relationship with Tom was fueled by his own unique approach to financial advising coupled with the fact that he has a background in business, and real estate, of course we could help. Tom will become one of those Outliers in the marketplace today though the sharing of his stories on and off the web. He brand, logo and website will now represent Tom as a person, and were we happy to inject that into his business, his world." Said Jamie Palmer, Outlier Marketing Group LLC
About Thomas Manning and Synthesis Advising
Synthesis Advisors was born out of Tom Manning's love for the financial industry, and the global economy. Tom has a background in accounting, he worked as a young professional knocking on doors to drum up business at a time when most young people didn't understand the value of hard work and grit. Tom worked his way up through the company becoming a partner grabbing different small business clients in the Boston area. His love for investing grew when he bought his first piece of commercial real estate at 25.
Tom's belief in quality of life, and that investments, and planning for the future, doesn't have to be emotional decision. It can be a rational one that is carefully thought out through not only his past experience but through his process of let's do the research, let's way all the options, lets stop and think. As proclaimed by one colleague as a "financial guru ~ Tom knows more about the US economy and the Global economy than anyone else I've seen, he studies it on a daily basis"
About Outlier Marketing Group LLC www.outliermarketinggroup.com (401) 684-1274
In archaeology the term outlier is used to represent something that is unexpected. It is out of the ordinary. An event that in some way shape of form doesn't fit the mold ~ it is substantially outside of what is expected. In statistics an outlier is defined as a deviation from the mean, falling outside of the given set of data. For our purposes, we define an Outlier as a rare occurrence in a given industry. We live in a hyper-competitive world, the last trade show I attended had 120 vendors, 12 of which were Marketing Companies.
So the question becomes how do you differentiate, how do you stand out, how do you outlie when the world we live in has given us so many choices? That is just one example, go online and search your favorite product or service. There are hundreds of proliferations of what you are looking for on the web, and locally there are just as many.
We are driven forward by this conundrum. An Outlier to us is someone who craves to be the leader of the pack. Our fuel are these companies, these people, these brands who scan the market place seeking ways to step outside of the norm, or further outside the norm to become an outlier in their industry. They have a product or service that by nature falls outside of the cluster, they are client centric, and have a vision for the future of their company.