Think About Targeting Polish Community With Think Big Comms

Setlak PR, a communications agency specializing in communications with Polish community in the UK has changed its name to Think Big Comms.

Our new name reflects the fact that we offer various communications services, not only public relations, explains Matylda Setlak, the managing director of the company. We have been broadening our offer for a few recent years, which was a response to a market demand. While creating a new name we kept to the NLP rules to be more persuasive, explains Matylda Setlak.

Think Big Comms offers on-going support as well as the planning and implementation of short or long-term campaigns. Apart from public relations, the agency specializes in event organising, ethnic marketing, online marketing, sponsorships, copywriting, print and web design and corporate identity.

Together with the new name the agency introduced a modern and minimalistic corporate identity in orange, pink and purple.

In spite of a recession we observe a substantial interest in our services, especially from companies from financial, telecommunications, publishing and FMCG sectors, explains the managing director of the company. We are impatiently waiting for the results of the last year census which will tell us how many fellow-countrymen live in the UK, she adds.

The agency internet website together with case studies describing how products and services targeted at Polish community could be promoted can currently be found on: www.thinkbigcomms.com

Additional information:

• The company was founded in November 2006.
• The company is located in St Neots in Cambridgeshire.
• During 5-year activity the company has run 50 projects, most of which were addressed to Poles living in the UK.
• The agency clients usually come from the following sectors: finance, telecommunications, publishing, technology, media, education, Polish artists performing in the UK as well as British government organisations.
• Matylda Setlak, the company founder, is an expert on Polish media and Polish community organisations in the UK as well as communications with immigrants from Eastern Europe.
• The agency founder was a consultant in a campaign organised for BERR (The Department for Business, Enterprise & Regulatory Reform), which ended in an enormous success and increased an awareness of a minimum wage. Also, she has been responsible for media relations activities related to 2012 Olympics. Matylda Setlak has also run workshops on communications with immigrants from Eastern Europe for GLA (Gangmasters Licensing Authority) and for Lloyds TSB bank.