The Unbeatable Novak Djokovic's Famous "Gluten Free Menu" at Little Bay Restaurants

Online, June 21, 2011 (Newswire.com) - From the Davis Cup finals in 2010 to the 2011 French Open, Mr Novak Djokovic has had a 43-match winning streak. Many now believe this success to be linked to his newly invented "Gluten Free Diet Menu."

In honour of Mr Djokovic and the 2011 Wimbledon Championships, Mr Ilic is introducing this menu to his customers across the whole Little Bay restaurant chain from today.

Peter Ilic commented: "This menu will not only benefit those suffering from coeliac disease, but will bring Londoners a new healthy, yet tasty dietary option. If we can get Londoners to be as energetic and successful as Novak, London will be a much happier and healthier place!"

There are four Little Bay restaurants throughout London: Belsize Road, Kilburn (NW6 4BT), York Road, Battersea (SW11 3SJ), Farringdon Road (EC1R 3AL) and Selsdon Road, Croydon (CR2 6PB). Sadly, the Battersea restaurant was closed due to major fire damage in January 2010. However, it is due to be re-opened in early-2012.

www.littlebay.co.uk

Notes to editors:

Peter Ilic, owner of Little Bay restaurants, hit the headlines across the globe in February 2009 by telling customers to pay what they though his food was worth at the group's Farringdon branch. Some called it financial madness; others saw it as a creative solution to the challenging marketplace London restaurateurs found themselves in.

The campaign was such an overwhelming success; Peter has rewritten the rule book on innovative promotions to survive these difficult times.

A successful restaurateur with over 30 years' experience running his own businesses in London, Peter has seen the capital's economic and dining landscape change dramatically. He originally introduced 'Pay What You Think It's Worth' dining to the UK back in the 1980's and found the concept to be even more successful the second time round.

For further information or to request photographs, please contact Dipu Saha on 0207 372 1888 or email info@littlebay.co.uk