The Top 5 Makeup Products Men Are Now Using

Press Release • Jan 8, 2016

Discover why makeup for men is no longer just a gimmick with the rise in popularity of the likes of concealer, bronzer and even guyliner.

London, January 8, 2016 (Newswire.com) - The days where a simple shower gel, bar of soap and basic hair shampoo were enough to keep a man looking his best are now just a distant memory. With the men’s grooming and personal care market bursting at the seams, 2016 looks set to be yet another historical year for this booming sector. With the rise in popularity of the men’s skin care products throughout the noughties, this decade ladies and gentlemen, it’s been the turn of makeup for men to take center stage.

With Hollywood’s biggest A-listers dabbling in more and more ‘man-slap’ as the years go on, we have witnessed the rise of the fully fledged, super-charged modern man, desperate to make his complexion look cut from red carpet royalty. Learning to Blend it Like Beckham himself, more and more gentlemen are leaning upon the sheer power and presence of male cosmetic products such as foundation and men’s bronzing powder.

'Foundation was one of the first products we launched with and it continues to this day to be a stalwart in our collection''

Alexander Dalley, Co-Founder, Director

But, what products top the popularity charts?

In at five, it’s the rise of men’s BB cream, with these multi action, all-purpose blemish balms, offering a great variety of natural coverage and imperfection healing properties. Derived from the use by German dermatologists, treating patients who were in the process of recovering from plastic surgery or skin surgery, these high performance products have been referred to as the Swiss Army knives of male skin care.

Up next, it’s Guyliner, with a growing number of men keen to enhance and frame their eyes with these relatively simple and easy to apply men’s makeup weapons. When coupled with other cosmetic products such as mascara and eyeshadow, gentlemen are quickly coming to realise how far just a little touch up in this department can take them.

A range of male makeup that has quickly shot up the charts are beard correctors and fillers, with MMUK MAN’s Beard Filler and 4VOO’s Beard Correctors flying the flag for this segment of the market. With guys desperate to fix dry, patchy and underperforming beards, solve your grooming conundrum’s with some of the biggest player’s in the men’s cosmetic market and make it a perfect new year.

Not quite topping the bill is men’s foundation. Worn by many guys to correct uneven skin, hide blemishes and give the face a healthy dose of colour, such products are now being utilized, as natural looking formulas enter the fold. ‘Foundation was one of the first products we launched with and it continues to this day to be a stalwart in our collection’ says co-founder of MMUK MAN Alex Dalley. ‘There’s so many guys out there who want to take the step up from concealer and tinted moisturiser and foundation is the way they are rightly doing so’.

And Finally, concealer for men comes in first!

Cover up, camouflage or concealer, however way you want to put it, is gentlemen’s ultimate wing man in the bathroom. From spots, moles, acne and blemishes, to the likes of damaged skin, sun spots and scars, there’s not a problem that they can’t go an almighty way towards fixing. Coming in a variety of shapes and sizes, as well as formulas and shades, the growing variation of men’s concealing products is just a simple indicator of how more and more men are inserting them into their grooming arsenal.