The Price of Confusion
Most sites don't explain their value proposition to their visitors, instead, they confuse them. What is the price of confusion? And how much money are you losing by NOT getting visitors attention instantly?
Online, June 21, 2013 (Newswire.com) - The world has never been a faster place. However, it seems that the faster we progress as a society, the quicker our attention spans decrease.
And as attention spans decrease, a new type of marketing comes into play.
Marketing where you only have 5-8 seconds to make an impression that counts.
One that intrigues your visitor enough to spend a few minutes investigating your offer.
One that keeps your visitor on your site and away from the dreaded 'back' button.
Visitors are expensive, and letting them hit 'back' never to be seen again is even more expensive.
That's why pretty much every company nowadays resorts to videos. Why?
Because it increases user conversions. Videos are simple, engaging and get more visitors to do what you want: take action.
The truth is that video alone isn't enough. It has to be supported by substance.
And all too often, we're seeing companies that think they can market with hype instead of product.
That don't care about the demographic, problem, benefits, solution ... but just care about selling the 'sizzle'.
And what happens at this point is that most consumers are starting to shut out. If your site isn't interesting and relevant within the first 5-8 seconds, why would potential customers stay on it?
If your sales message isn't clear, if your solution to the problem not evident, what are you really doing EXCEPT wasting your prospects' time?
Until they know what you can do, you're irrelevant! And video helps you establish that credibility and relevance FAST.
Often in a few seconds, not only with a compelling script, but with vivid visuals as well.
Do your customers often ask you ... "What do you do?", following up with questions of confusion and uncertainty?
Than you owe it to yourself to get an explainer video and stop paying the price of confusion.
Interested in finding out more? Just check out these sales video examples and get in touch.
