The Leaping Bunny Program Joins Naturity LLC in Promoting Cruelty-free Shopping

Online, September 14, 2009 (Newswire.com) - Make a Difference While You Shop:
The Leaping Bunny Program Joins Naturity in Promoting Cruelty-Free Shopping

September 14, 2009

PHILADELPHIA-The Leaping Bunny Program, administered by the Coalition for Consumer Information on Cosmetics (CCIC), is pleased to announce a new partnership with Naturity LLC, a company dedicated to manufacturing products without the use of animal testing.

Last month,Naturity became one of over 250 cosmetic, personal care, and household product companies in the United States and Canada that has pledged to eliminate all new animal
testing from its product lines by joining the Leaping Bunny Program, the only cruelty-free certification program that compassionate consumers can truly trust. In addition, Naturity has pledged to donate 10% of the sales of its products purchased through www.LeapingBunny.org.

"We are thrilled to work with companies like Naturity that are going above and beyond to end animal testing," said CCIC Chair Sue Leary. "By becoming a Leaping Bunny partner,Naturity has committed not only to prevent needless animal testing for its own products, but also to help educate consumers and companies alike about the importance of manufacturing products with compassion."

"Naturity is excited about working with the Leaping Bunny Program," remarked Naturity Managing Member Anysia Kiel. "Now consumers can purchase great personal care products and help eliminate animal testing at the same time."

Companies certified through the Leaping Bunny Program make a voluntary pledge to eliminate animal testing from all stages of product development. The company's ingredient suppliers make the same pledge and the result is a product guaranteed to be 100 percent free of new animal testing. All Leaping Bunny companies must be open to independent audits, and commitments are renewed on an annual basis.

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The Coalition for Consumer Information on Cosmetics is comprised of the following organizations: American Anti-Vivisection Society; American Humane Association; Animal Alliance of Canada; Beauty Without Cruelty, USA; Doris Day Animal League; MSPCA's
Center for Laboratory Animal Welfare; The Humane Society of Canada; The Humane Society of the United States; and the New England Anti-Vivisection Society. CCIC's international partner is the European Coalition to End Animal Experiments. On the web at
www.LeapingBunny.org.

Naturity is an organic personal care company offering body-bath, pregnancy, and baby care products. All products are comprised of 99-100% certified organic ingredients. Naturity intends to set a new standard in the personal care industry, while simultaneously educating consumers. Naturity thinks the combination of both will lead to a healthier industry and a consumer base making better choices not only for their own self-preservation but also for that of our planet. On the web at www.naturity.net.

For more information, contact:
Vicki Katrinak, CCIC Administrator at (888)546-CCIC or admin@LeapingBunny.org
Anysia Kiel, Naturity Managing Member at (732)678-7112 or anysia@naturity.net