The Kyle David Group Releases Third Whitepaper in Higher Ed Web Authority Series

Allentown, Pennsylvania, January 29, 2015 (Newswire.com) - With so much content on the Internet, it takes more than a great website to stand out from the competition. Optimizing a website so web browsers can find the site is equally important. In the third whitepaper in their Higher Ed Web Authority Series, The Kyle David Group teaches college administrators important SEO basics that will help their website get noticed more organically.

“The online marketplace for higher education is getting increasingly crowded. Students have so many more academic options to choose from now,” says Kyle David, CEO of The Kyle David Group. “Using proven SEO methodologies can help keep a school at the forefront of a prospective student’s search for place to continue their education."

Using proven SEO methodologies can help keep a school at the forefront of a prospective student's search for place to continue their education.

Kyle David, CEO

According to the whitepaper, 78 percent of all school applications are influenced by online research. A percentage like that is too high for academic institutions to ignore. One recommendation the paper offers for improving website searchability is to integrate responsive web design so content functions effectively on both desktop and mobile devices.

“Surveys have found that half of all prospective students think mobile sites for schools are inadequate in information or are poorly designed,” says David. “Early participation in this burgeoning market will help establish a school as an early adopter of new technologies, which will facilitate better engagement with their tech-savvy demographic.”

SEO for Colleges and Universities is the third whitepaper in the Higher Ed Web Authority Series sponsored by The Kyle David Group. The other four whitepapers in the free, five-part educational series include:

• Ten Things Every College Website Should Have
   
• Data Mining in Higher Education: Four Things Every College Should Do to Improve Email Marketing and Bolster Admissions
   
• Emerging Trend: Video Interviews and Essays for College Applicants
   
• Getting Control of Your College’s Web Plan in Five Easy Steps

The Higher Ed Web Authority series is aimed at college marketing, admissions, IT and administrative staff who are responsible for their school’s website. Enrollment is free at www.kyledavidgroup.com/who-we-serve/higher-education