The Influence Of Social Media On A Luxury Hotel in India
Influenced by social media, the Renaissance hotel in Mumbai decided to launch a web film to introduce a new service. The film will be broadcasted on their social media. This is one of the first times a luxury hotel has created such a film to introduce a new service.
Mumbai, India, February 23, 2015 (Newswire.com) - Nestled on the banks of the powai lake in Mumbai, Renaissance Mumbai Convention Center Hotel is known to embrace social media. The hotel wants to enchance guest experiences via social media.
Inspired by a real life event, Renaissance Mumbai Convention Center Hotel has introduced yet another service that costs up to a million rupees. To explain the story better, they roped in a filmmaker & created a short film based on the true story that inspired them. The story titled “Story Worth A Million” has multiple interpretations. They wanted to keep the story as real as possible & hence they casted actors accordingly. This is one of the first times a 5-star hotel has created a web film to introduce a new service. The advent of social media could be a big influencer for the short film. The video that has already been uploaded on their YouTube channel "May see a rise in views after about 15 days" says director of operations, Nasir Shaikh. Click here to view the video https://www.youtube.com/watch?v=L7KkQdPRv1E