The Gab Group Retained To Launch Mega-Brand Philippe By Philippe Chow In Boca Raton

Online, July 6, 2011 (Newswire.com) - Award-winning PR and marketing agency The Gab Group has been retained by luxury brand Philippe by Philippe Chow. The Gab Group will launch Philippe by Philippe Chow in East Boca Raton in August 2011, and will follow the much-anticipated opening with a multi-level media strategy designed to introduce the South Floridians to the acclaimed haute Chinese dining concept, which has already garnered much success and celebrity fanfare in metropolitan areas including New York City and Los Angeles.

"When Philippe by Philippe Chow launches in Boca Raton, it will mark the arrival of unparalleled ambiance, exclusivity, excellent service, and, of course, Philippe's addictive brand of luxury lifestyle," says Michelle Soudry, Founder of The Gab Group. "We're thrilled to introduce Boca Raton to this critically acclaimed echelon of haute cuisine."

Philippe by Philippe Chow, backed by celebrity partners Jerome "The Bus" Bettis (Former Pittsburgh Steelers Super Bowl Champion and NBC personality) Chauncey Billups (New York Knicks), Alonzo Mourning (Former Miami Heat), and Albert "Al" Harrington (Denver Nuggets), has an impressive list of celebrity fans including Barack Obama, Al Gore, Bill Clinton, Lady Gaga, Mick Jagger, Paul McCartney, Rupert Murdoch, Rihanna, Jay Z, Beyonce, and many others in addition to noteworthy heads of state and sports, fashion, music, and media icons.

Infusing classic Chinese cuisine with haute flair, Chef Philippe has crafted a menu complete with signature dishes, including favorites such as Chicken Satay, Crispy Beef, Peking Duck, and Green Prawns. Philippe has garnered such recent praise as Best in Chinese Food by Zagat 2010 and named Best of the Best (2007) by New York Magazine's Adam Platt (for the signature Peking Duck).

Chicly modern design meets a signature color palette of black, white and red in the dining room and bar. For a more intimate setting, a private cellar and two private rooms will offer an ideal setting for any fête. Plush banquettes and intimate booths will lend an air of opulence, as the glow from flickering candles and overhead skylights will sets the tone for a luxe dining experience.

Philippe by Philippe Chow will be located at 200 East Palmetto Park Road in Boca Raton, Florida, at the former location of III Forks.