The Commanding Public Company Website: Interactive and Up-to-the-Minute
Public companies need never again worry about outdated or incomplete information, or time-consuming inquiry responses.
Online, November 7, 2013 (Newswire.com) - Once a company has gone public, there's no need to do any more of those grueling road shows to sell itself. Right? Actually, no. In today's world, a public company of any size has to keep an ongoing road show: its website. That's the go-to place for current and potential investors. It is also for potential partners or associates, journalists and analysts. A public company can never rest on its laurels: it must always bring its "A game" to its website.
Neglected websites with outdated information are all too common, including old profiles of key staff who are long gone, or old videos. Further potentially fatal mistakes include not answering questions in a timely fashion and not getting news out quickly.
In some smaller companies, the founder, president, CEO and chairman are the same person, and few companies have an in-house IR department. Considering how busy leaders of public companies can be, who is going to continuously monitor, refresh and update their information, bios, news, milestones and legal announcements (SEC filings, annual reports, shareholder letters, company videos and more)? Who is going to make sure a company has an intuitive website that informs and is appropriately responsive to all questions?
Enter Equisolve, an international service and technology solutions company based in Fort Lauderdale, Florida. Equisolve employs cutting-edge "push" technology, which makes various types of fresh information available to users in real time. Equisolve's technology, combined with personal attention to a company's needs, keeps a company's digital presence up-to-the-minute. Public companies need never again worry about outdated or incomplete information, or time-consuming inquiry responses.
"By controlling a company's entire digital presence, any content change becomes easy to make," says Equisolve's co-founder, President and CEO Tom Runzo. "Companies have complete control when they need it and a reliable autopilot when they don't. We know companies place the highest value on communicating promptly and accurately with shareholders, and we do it for them via each investor's medium of choice-be it a website, mobile app, email, social media or RSS feed. We also monitor rapidly changing information on the web in an organized and user-friendly way."
Runzo adds, "None of what we do is mechanical or cookie-cutter. In our client services department, every announcement and public filing is individually evaluated to ensure that the client's website, app, social media and communications to investors are always accurate and up-to-date."
Sounds like this might be just the right "push" for any public company.
For more information, visit www.equisolve.com.
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