The Atlanta 100 Announces the Selection of the Nantahala Outdoor Center as the Chattahoochee River National Recreation Area's Adventure Vendor
The weekly eNewsletter produced a special edition providing information on the selection, NOC background, 'Hooch history and more
Atlanta, GA, August 14, 2014 (Newswire.com) - After the Chattahoochee River National Recreation Area confirmed the selection of the Nantahala Outdoor Center as the adventure provider for a 6.5-mile section. The Atlanta 100 broke the news in a special edition newsletter on the selection, what it means for Atlanta outdoor enthusiasts, a look back at the ‘Hooch history and more.
What began as a group of Atlantan river enthusiasts has developed into the nation’s largest outdoor recreation company. The NOC serves seven rivers in the Southeast and hosts 120 different activities such as hiking, biking, yoga, paddle boarding and more. The NOC plans to open two riverside adventure centers, the NOC’s first centers in Georgia, along the Chattahoochee River.
"After visiting Bryson City, N.C., just 10 minutes away from the NOC, we felt compelled to begin reporting on and working with one of the country's most innovate, outdoor firms. We wanted to break the news in a creative way, not just in a press release. The special edition eNewsletter encompassing so many important aspects of the NOC and the Chattahoochee seemed like the perfect medium."
Chris Schroder, president of Schroder Public Relations and The Atlanta 100
Within the special edition newsletter, found at TheAtlanta100.com, readers can find articles on the background of the NOC, the infamous Ramblin’ Raft Race, Lakeview at Fontana hotel and spa, Chattahoochee Coffee, a Crowdfunding movie about the river and more.
“After visiting Bryson City, N.C., just 10 minutes away from the NOC, we felt compelled to begin reporting on and working with one of the country’s most innovate, outdoor firms,” said Chris Schroder, president of Schroder Public Relations and The Atlanta 100. “We wanted to break the news in a creative way, not just in a press release. The special edition eNewsletter encompassing so many important aspects of the NOC and the Chattahoochee seemed like the perfect medium.”
The Atlanta 100, which began in October 2013, recently released its 39th issue to nearly 16,000 subscribers. In the first 39 weeks, more than 154,000 Atlantans opened the eNewsletter and more than 75,000 viewed the videos in their email window.
The weekly eNewsletter and website cover Atlanta issues, events and people with 100-word stories and 100-second videos and slideshows. The Schroder Public Relations team, along with Atlanta’s top Thought Leaders and professionals, produce weekly columns on social media, architecture, the arts, history, real estate, travel, restaurants and more.
The eNewsletter just concluded its feature called, “Crossroads,” a video profile of fascinating Atlantans by Chris Schroder, who previously produced a similar article and video feature called “Moments” for SaportaReport. Featured Crossroads in The Atlanta 100 have included Archbishop Wilton Gregory, Laura Turner Seydel, Valarie Wilson and more. This September, The Atlanta 100 will launch a new video series entitled, “100 Seconds With …”
About The Atlanta 100
The Atlanta 100 is the brainchild of the Schroder Public Relations team, which consists of former reporters and editors of Atlanta publications, including SaportaReport, the AJC, the Daily Report and Atlanta INtown. The eNewsletter was named as a finalist in the Atlanta Press Club's 2013 Awards of Excellence, as judged by the National Press Club, alongside CNN and The Weather Channel.
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