The Association of Coupon Professionals Announces New Educational Seminar and Milestone 10th Anniversary Industry Conference

Drexel Hill, Pa., August 6, 2014 (Newswire.com) - The Association of Coupon Professionals is announcing its cutting edge, interactive coupon educational seminar this fall in the Chicago area as well as its 10th Annual Industry Coupon Conference set for spring 2015 in San Antonio, Texas.

The Coupon 101/102 regional seminar will take place:

• October 8, 2014, Westin O’Hare, Rosemont, Illinois (Chicago)

Attendance at these events, including the most recent Industry Coupon Conference, have reached over 25-year record levels as manufacturers and retailers continue to use coupons to build sales and increase brand loyalty.  Taught by leaders in the field, these seminars can help attendees plan a marketing campaign with coupons which maximize their return on investment.

Seminar participants learn how to market their business with time-tested tools, can refresh their knowledge of coupons, and bring themselves up-to-speed on emerging technologies as well as important industry trends. For example, new research from Kantar Media shows that while retail marketing budgets remained relatively flat in the past year, coupon distribution grew by double digit percentage points across channels. Digital, including click to card and mobile,   Internet Print-at-Home and traditional paper coupons are discussed during the seminar.  

“Leading marketing and promotion executives have attended Coupon 101/102 Workshops. It is an ideal way to stay abreast of what’s going on in the coupon industry,” said Val Stark, ACP Education Director and board member.   

“The interest in coupons continues to grow, driven by today’s marketplace and consumer demand for incentives. Record attendance at our recent conferences and coupon workshops clearly demonstrates the thirst for learning more about coupons,” added Stark.  “Our educational seminars are led by industry coupon experts, who have enormous passion to share their knowledge.”

“There is much to learn about the coupon marketplace as new technologies infuse our industry, such as digital coupons, and GS1 Databar,” said John Morgan, ACP Executive Director.  “Marketing and Retail customers continue to expand their use of couponing strategies to support high consumer desire and drive incremental sales. The ACP offers the perfect opportunity to stay informed about this viable marketing tool.”

The lively, interactive sessions review all aspects of the couponing industry.  Seminar topics include: Effective Coupon Strategies, Coupon Distribution Types, Coupon Design, Family Code Management, Redemption Cycle, Misredemption, Managing Risk and other areas. Attendees follow the path of a coupon from the time it is issued through redemption, financial settlement and reporting with a detailed view of all the functions in the process. Updates to the transition to the GS1 Databar are also included.

As sessions fill quickly and attendance is limited, potential participants should contact the ACP without delay.  A limited number of hotel rooms have been set aside for attendees who are not able to fly in and out the same day.

Save the Date to Celebrate: A Decade of the Industry Coupon Conference

The 10th Annual ACP Industry Coupon Conference will take place April 14-16, 2015, on the Riverwalk, San Antonio, Texas.  ACP members benefit from preferred rates to ACP Events.

About the Association of Coupon Professionals 

The Association of Coupon Professionals is an industry trade organization whose over 60 manufacturer, retailer and solution provider members, create a forum that fosters expertise, education, and leadership to enrich the development, distribution, and redemption of coupons, ensuring they remain a viable sales and marketing tool.

For more information, contact John Morgan, ACP Executive Director, at 610-789-1478, John.Morgan (at) acp-hq.org, or visit couponpros (dot) org, or connect on Twitter and LinkedIn.

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