Texas' Current Home Sale Rage Inspires Construction Companies To Learn Marketing
Texas is currently in a state of a home sales bonanza, and marketing specialist ATX Global sees several windows of opportunity for the construction and home improvement industry to learn from the home selling experience.
Online, July 23, 2012 (Newswire.com) - ATX Global - A marketing firm for home improvement contractors has unlocked the secret to growing a successful business in any economy, and it's inviting the public to get the insights for free.
ATX Global hinted that fundamental realizations will make marketing changes easier for construction business owners to implement.
"Nowadays, presentation plays a huge part in selling a home, but a presentation that's founded on the wrong beliefs can be just as devastating," it explained.
Training Series Invite
The firm compiled the basic lessons in a 9-part YouTube video series titled "Avoid Misconceptions in Contractor Marketing." The series covers sub-lessons like:
* How most businesses are really set up to backfire in a few year's time
* Why the key to success isn't really the quality-and-service combo
* Why it's okay not to target everyone who needs a particular service
* Why price baits are good for customers and bad for contractors
* What SEO companies are hiding from home improvement business owners
* How construction companies can profit more with less work done
Real Estate Bonanza
The repeat invitation by ATX Global follows recent news from the Houston Association of Realtors that described Texas in a state of a "home sales bonanza."
"We see several windows of opportunity for the construction and home improvement industry," the company beamed, "and it appears that a huge part of the game can be won with effective but not necessarily expensive marketing tools and skills."
According to recent news, the median selling price of single-family homes has just reached its peak at $237,000. Such all-time-high figure in five years has not deterred homeowners from purchasing properties, analysts noted.
In fact, the buying behavior has helped the lone star state dispose of $1.6 B worth of properties by May alone. A number of success stories involved properties advertised on a Friday and top deals closed as early as Sunday. Sellers also reported that through proper presentation or "staging," they were able to receive more than their asking price.
More Freebies Rolled Out
The firm is optimistic that with the help of proper construction marketing strategies, a similar scenario can be achieved for the fledgling home improvement businesses in the lone star state.
A webinar on marketing basics was offered by the company on a limited-seating arrangement last week. Those who missed the event are encouraged to call in for the next schedule or grab their copy of the free 2012 report for business owners.
About ATX Global
Founded by renegade millionaire Travis Jenkins, ATX Global is a marketing firm that leverages the potential of the Internet as well as a select number of conventional strategies.
The company was designed specifically to help contractors, remodelers, local construction managers, and small-time home improvement business owners market their services more effectively across various media.
Offering both services-for-hire and occasional freebies, the company hosts a number of trainings, webinars, and an intensive coaching program. Some of the firm's most successful clients include Missouri-based MB Roofing, Inc. and Sacramento-based Yancey Company - both A+ rated companies by the Better Business Bureau (BBB).
ATX Global
1431 Walnut Lane
Kingwood, Texas 77339
Phone: 1-877-358-7541 ext. 101
Email: support@atx-global.com