Taylor One Marketing Highlights Interactive Marketing
The leadership team at Taylor One Marketing reported that the use of dynamic marketing methods continue to bolster the company's success. The firm's president discussed how these interactive approaches enhance customer service.
Escondido, CA, June 11, 2015 (Newswire.com) - “With advances in technology and social media, we continue to exploit interactive marketing techniques,” said Khalid T., the president of Taylor One Marketing. “In 2012, this method of marketing produced $2.05 trillion in sales! It has been exciting to be a part of this!”
The managers at Taylor One Marketing have chosen to implement a multichannel outreach strategy. “We have found that the best way to reach our customers is through many platforms,” said Khalid. “We have four key customer channels.” Efforts focus on Internet, email, mobile marketing, and interactive exchanges.
“A big area for growth is in mobile marketing,” said Khalid. “Customers are becoming more reliant on their smartphones and tablets like never before.” Mobile users employ their devices to check product and pricing details, find the best deals, and access customer service in real time. They influence over $670 million in sales in the United States every year. “The average smartphone user spends two hours and 22 minutes using his or her device each day!” added Khalid. “That is a huge amount of time to capture!”
Taylor One Marketing Improves Customer Service
With multiple ways to communicate with customers, Khalid has seen an improvement in the company’s customer service. “By focusing on interacting directly with consumers, we’re able to provide a much higher standard of service. What’s more, email has left the desk and is now accessible on mobile phones and tablets,” he said. Surveys have shown that 33% of customers tend to recommend brands that provide quick response times. “When we are able to effectively respond to our customers, we are in a great position to bring in new business,” he added.
Mobile marketing has also boosted the company’s customer satisfaction ratings. “Our mobile-friendly website at Taylor One Marketing offers a self-service feature,” said Khalid. Users are able to search for answers, chat with customer service representatives, or request further assistance. “We are open for business whenever the customer needs us,” he added.
Taylor One Marketing Eyes New Hires
The focus on experiential marketing has positively impacted the company’s growth. “Due to our efforts, business has improved. We need to hire new talent,” said Khalid. The managers are looking for individuals who are well versed in today’s social media and technology platforms. “We are looking for people who are able to contribute to our overall strategy,” he added.
Khalid is excited about the future. “Today’s consumers aren’t worried about how they interact with a brand,” he said. “We need to be visible on any platform that they desire. Whether it be direct engagement or a mobile device, Taylor One Marketing needs to be front and center. That is what marketing is all about.”
About Taylor One Marketing
Taylor One Marketing is a full-service firm specializing in consulting and promotional solutions. The company’s diverse team of sales and marketing specialists are dedicated to delivering customized experiential campaigns to the brands they represent, thereby boosting consumer awareness, customer referrals, and long-term loyalty. Businesses receiving the firm’s services gain inroads into new markets and immediately enjoy impressive, measurable results. The organization’s history of adaptability and success has led to the accumulation of a prestigious portfolio of completed campaigns. To learn more about how Taylor One Marketing’s experts effectively build meaningful connections between brands and their audiences, visit tayloronemarketinggroup.com.
