Survey Shows 97% of Women Would Prefer a Plastic Surgeon Using the ILLUSIO Breast Simulation System
San Clemente, CA, July 5, 2017 (Newswire.com) - ILLUSIO is a new medical software company featuring the latest in 3D augmented reality technology. This imaging system has been designed as a patient-centric tool for Board Certified Plastic Surgeons to visually and effectively communicate with their patients about the numerous outcomes of breast surgery.
ILLUSIO recently took their imaging system to the largest Esthetics and Beauty conference in the world to see if women really wanted to know what they were going to look like before having surgery. The results are astonishing.
Every woman who saw our breast simulation had a "wow" effect without exception. It was incredible to witness how impactful our imaging is on decisions concerning breast implants and breast augmentation. We could not have been more pleased with the results.
Ethan Winner, CEO, ILLUSIO, Inc.
- 97% of women prefer to see a plastic surgeon using ILLUSIO.
- 98% of women say that ILLUSIO would add to their understanding of the procedure and increase their confidence in making a decision.
- 95% of women who already had breast augmentation would have made different decisions if they had ILLUSIO.
ILLUSIO combines a fluid and lifelike 3D virtual image of a patient's breasts with a live image of her face and body to transform a wall mounted TV into a virtual mirror. The proprietary artistic adapters and deformers allow surgeons to easily manipulate virtual models to quickly replicate any real life breast characteristics. Patients can now see themselves and their future bodies in real time. With the ILLUSIO 3D imaging system, she can turn side-to-side and in real-time see herself with all of the size and shape options that her surgeon creates, enabling her to make a quick and confident decision.
"With ILLUSIO, my patients understand exactly what my vision is for their surgery; and I understand theirs as well. They can see themselves in real time as I transform their breasts until we capture their ideal shape and size. With this technology the decision to proceed with surgery is much easier," said Dr. Kyle Song, Board Certified Plastic Surgeon at South Coast Plastic Surgery in Irvine, CA.
There are more than 300,000 breast augmentation surgeries performed each year with another 150,000 breast lifts, according to the American Society for Aesthetic Plastic Surgery. The ILLUSIO 3D imaging system is the next chapter in creating a more patient-centric and empowering experience for women.
Headquartered in San Clemente, CA, ILLUSIO plans on expanding beyond virtual breast models to tummy tucks which will enable imaging for “Mommy Makeovers”. Next on the list will be facial procedures such as nose reshaping and face lifts.
* 115 women surveyed at the 2017 International Esthetic Cosmetics & Spa Conference in Las Vegas, Nevada.
Source: ILLUSIO
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