Suave Brands Company Joins Fragrance Creators Association as New Member, Strengthening Industry Commitment to Responsible Fragrance Stewardship
WASHINGTON, November 12, 2024 (Newswire.com) - The Fragrance Creators Association (FCA), the leading fragrance industry trade association in North America, is pleased to announce that Suave Brands Company (Suave) has joined its membership, reaffirming the company’s commitment to responsible fragrance stewardship and sustainability. This addition underscores FCA’s role in uniting a diverse range of companies across the fragrance value chain to advance science-based policies that foster innovation and sustainability.
Suave brings a rich legacy of quality and accessibility to personal care, helping millions of consumers express themselves daily through products that make beauty and hygiene more accessible. By joining FCA, Suave aligns itself with an association dedicated to advancing responsible practices across the fragrance value chain.
Farah K. Ahmed, FCA President & CEO, welcomed the new member, stating, “Suave embodies values that align with FCA’s mission of promoting responsible fragrance industry stewardship. Together, we will work to champion policies that empower our industry’s diverse array of companies to grow and innovate in ways that benefit people, perfume, and the planet.”
As part of its membership, Suave will join industry leaders in advancing FCA’s Responsible Industry Stewardship Pledge, a groundbreaking initiative designed to collectively advance more good for perfumery, for people and the planet at the industry level.
“Our dedication to delivering top-tier personal care products extends beyond mere promises. Quality and value are the foundation of our brand,” said Rafael (Rafa) Lopes, Head of Innovation & Brand Equity, Marketing. “We’re thrilled to join Fragrance Creators. The association’s reputation, mission, and influence align with our commitments to safety, stewardship, and ethical business practices.”
Suave’s membership represents another significant step forward in FCA’s mission to provide a voice for the fragrance industry that prioritizes health and wellbeing, safety, and environmental responsibility. FCA continues to grow its membership, which includes leaders in fragrance manufacturing, beauty and personal care, home and fabric care, and other allied sectors that are dedicated to pioneering responsible fragrance stewardship.
For more information about FCA’s initiatives and membership, visit http://www.fragrancecreators.org
About Fragrance Creators Association:
Fragrance Creators Association represents the majority of fragrance manufacturing in North America, advocating for transparency, sustainability, and innovation across the value chain. Members include companies that create, manufacture, and use fragrances across various sectors. FCA also leads the Congressional Fragrance Caucus and produces The Fragrance Conservatory, a digital resource for fragrance information. Learn more at fragrancecreators.org—for people, perfume, and the planet.
Source: Fragrance Creators Association
