Stuzo Launches Consumer Insights Platform for the Fuel Retail and Convenience Industry
PHILADELPHIA, August 21, 2018 (Newswire.com) - Stuzo, a leading provider of personalized and predictive commerce solutions for retailers, powered by software products, software services, and insights, announced today the launch of its fuel retail and convenience Consumer Insights Platform.
Building on the work of its Market Insight Platform where Stuzo focuses on gaining a deep understanding the digital capabilities (mobile commerce, loyalty, website, social media, etc.) of the top 100 fuel retail and convenience brands in the U.S., Stuzo set out to gain a deep understanding of the aggregate wants and needs of fuel retail and convenience consumers across the U.S. relating to technology, mobile apps, loyalty, and mobile payments.
This led to Stuzo sending ethnographic researchers and filmmakers on a five-plus week road trip across the United States to visit leading fuel retail and convenience brands and gather exclusive consumer insights. Stuzo started in Philadelphia, headed north to New England, down through Southern U.S., traveled west through Central U.S., all the way out to the far Midwest, and back. Stuzo visited over 70 of the largest fuel retail and convenience brands where researchers asked consumers a set of 22 questions and compiled over 240 hours of video interview footage.
This footage was turned into 70 unique video vignettes, one each for 70 leading fuel retail and convenience brands, showcasing exclusive insights Stuzo surfaced via conversations with consumers while on-site at each brand location. In addition, Stuzo created several video compilations of key learnings, summing up consumer reactions to researcher questions relating to subjects such as retailer mobile app awareness and brand preference.
Stuzo has and continues to make significant investments in its three fuel retail and convenience Insights Platforms (Market Insights, Consumer Insights, and Future Vision Insights) to:
Accelerate the adoption of digital commerce across the fuel retail and convenience industry,
Empower Stuzo clients and industry partners with high-value insights that inform strategic digital transformation decisions, and
Enable Stuzo to deliver higher performing digital commerce solutions for its clients.
Stuzo's in-depth Consumer Insights research is available exclusively for Stuzo's fuel retail and convenience clients and partners at www.cstoreconsumerinsights.com.
For any fuel retail or convenience brand profiled by Stuzo during our research that is not currently a Stuzo client, Stuzo offers Insights Platform Briefings at no charge. To schedule your briefing, contact Matt DeFrancesco at matt.defrancesco@stuzo.com or by phone at 610-322-4165.
Press Contact: Aaron McLean, COO, Stuzo
Phone: 267.519.3669
Email: hello@stuzo.com
Website: www.stuzo.com/solutions
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About Stuzo
Stuzo is a leading provider of personalized and predictive commerce solutions for retailers, powered by software products, software services, and insights. Stuzo's services include digital product strategy, product design, and product engineering.
About Open CommerceSM
Stuzo's core product offering, Open Commerce, is an enterprise-grade cloud-based platform to empower rapid delivery and real-time operationalization of Digital Services and Experiences.
Open Commerce Application Server is a PCI DSS Level 1 Certified Compliant middleware that securely unifies and exposes best-in-class Digital Services (ie., digital coupon platforms, payment processors, mobile wallets, private label credit card providers, loyalty platform providers, private label debit card providers, identity and fraud management, site system and POS manufacturers, etc.) into one central point-of-interface via a public API to empower merchants and their vendors to rapidly and efficiently deliver connected commerce applications across digital channels (ie., mobile, web, kiosk, wearables, IoT, connected car, augmented reality, conversational UI, etc.).
Open Commerce Command Center is a web-based portal that centralizes and operationalizes the key functions and data of Digital Services from multiple vendors into one interface with dashboards and workflows (ie. quality of service, automated monitoring and alerting, store setup and performance, loyalty and offer creation, fraud prevent rules, etc.) that empower merchants to in real-time monitor, manage, and optimize mission-critical programs powered by multiple third-party services.
About Stuzo's Insights Platforms
Stuzo's Insights Platforms include:
Market Insights, the most comprehensive research on the digital capabilities of the top 100 US Fuel Retail and Convenience store brands (published at www.cstoredigitalranking.com).
Consumer Insights, the most comprehensive ethnographic research on the habits of consumers, having been compiled via a cross-country road trip where Stuzo amassed 240+ hours of customer interviews and conversations at 70 top US fuel and convenience brands (published at www.cstoreconsumerinsights.com).
Future Vision Insights, the most in-depth and realistic 3D fuel/energy and convenience site concepts, featuring depictions of how digital transformation and industry disruption will shape the future of the industry.
Source: Stuzo
