Strategic Insights From Target, Coca-Cola and More
Austin, TX, June 9, 2016 (Newswire.com) - We invite you to join us at DMA’s Marketing Analytics Conference where you'll meet incredible brands and learn from analytics experts.
WHAT - The DMA's Marketing Analytics Conference
WHEN - June 23 & 24, 2016
WHERE - JW Marriott | Austin, TX
Let Coca-Cola and McCombs Lead You Through the Day
Jade DeKinder, PhD, Professor of Marketing at UT Austin’s McCombs School of Business will use her unique ability to link sociology, psychology and economics to guide us through the chapters on personalization and optimization on day one.
On day two, Coke’s Global Digital Analytics Lead, Allison Barnes, will take the reigns and incorporate her experience coordinating their analytics teams from around the world as she frames the chapter about Mastering the Human Side of Marketing Analytics.
Learn From Industry Leaders, Like Target
If you can’t wait until the event to start hearing from our impressive roster of speakers, here's a pre-event sneak peek...
SPEAKER SPOTLIGHT:
Ujjwal Sinha, former VP, BI & Analytics, Target
Ujjwal Sinha will participate twice at MAC 2016 as his years of experience at Microsoft, McKinsey, Salesforce and Target make him a fount of knowledge on multiple fronts.
Read this interview for a preview of the insights he has to share, addressing marketing challenges before you have perfectly built out your analytics practice, and developing a strong marketing analytics team.
Mingle With Top Brands Including:
- John Hancock
- Prudential
- GE
- Kellogg's
- Taco Bell
- Target
- Zappos.com
- Comcast
- Megaputer
- Epsilon
- NASA JPL (Jet Propulsion Laboratory)
- Mary Kay
To hear more from Ujjwal Sinha and our expert speakers, join us at the Marketing Analytics Conference this June 23-24 at the JW Marriott in Austin, TX.
REGISTER TODAY: http://mac.thedma.org/pricing/
About the Direct Marketing Association (DMA)
The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides marketers with INNOVATION that accelerates business growth, EDUCATION that develops talent and ensures compliance with ethical and best practices, and ADVOCACY that advances policies which support innovation in marketing.
About Momentum
Momentum believes in committing our people, capital and ideas to developing, growing and innovating sustainable event experiences across multiple audiences and industries. We are proud to work with thousands of leading companies, media outlets, trade associations and academic institutions including the Wharton School of the University of Pennsylvania. For more information, visit us online at www.momentumevents.com.
Contacts:
Mike Uehlein, 202-861-2441 or muehlein@the-dma.org
Julia Guarini, 609-315-9120 or Julia@momentumevents.com
Source: Momentum