Stop Guessing. Start Using Data

Online, October 18, 2012 (Newswire.com) - Entrepreneur in a traditional (non-internet) trade, can easily observe customers. Can talk to them and ask what they value in business, take a look at what catches their attention, what gives them satisfaction, what makes problems and raises doubts. Unfortunately, when business is web-based, customers are hidden behind the other side of a screen, and virtually know nothing about them. UsabilityTools will change this.

UsabilityTools (UT) is a comprehensive online toolkit for remote testing of websites' usability. It is targeted for everybody who runs a web-based business. Now they can see how users handle their websites and implement necessary improvements. The changes may enhance the conversion rate, thus improving the top-line growth and bottom-line profitability. The toolkit may be useful also for UX designers, usability researchers, information architects, as well as for all other people who own websites and need to adjust them to their users' specific needs.

"Every person who is managing a website suffers from lack of information on users' behavior and motivation. They often make project decisions based on weakly reasoned opinions and premises, so for them each tool that enables to collect any user-concerned data is very valuable" says Bartosz Mozyrko, creator of UsabilityTools.

It all began in 2008 when a small group of UX-geeks tired of using numerous separate apps for website usability research, decided to create an online platform that will completely suit their needs. They wanted a comprehensive toolkit, which was flexible and easy-to-use at the same time. That is how the idea of "virtual toolbox" for website usability research was born. A toolbox.

Currently, the toolbox consists of ten tools. The most popular ones are: Click Tracking (for making maps of most-clickable areas on the website), Visitors Recording (records video of the visitor's activities on the website) and A/B Testing (enables to compare users' behavior on two versions of the website). With the gathered data, website owners can make sensible conclusions regarding the usability of the websites.

"To get access to all the functions which are now available at UT, one previously had to use at least a dozen of separate apps. User had to keep all the logins and passwords, not to mention paying the monthly fee for each one of them. Here, at UT all the tools are gathered in one place and available in pre-paid model. The user pays exactly for what he uses at the moment.

Should you need more information, please visit us at www.usabilitytools.com