Start-Up Reveals Its Revolutionary Sports Bra Equipped With a Radiation-Shielding Cell Phone Pocket
Calgary, Canada, March 6, 2018 (Newswire.com) - The traditional sports bra design has remained virtually untouched since its inception, with only minor variations in fabric, straps or cups. S’WEARIT, a start-up company based in Calgary, Canada, plans to change this and has just launched a Kickstarter campaign to share its creation with the world.
The S’WEARIT sports bra has a silver-lined pocket specifically designed for a cell phone. The patented silver material used is certified to block RF radiation (emitted from cell phones) from getting absorbed into the body.
Founder Elissa Grohne says, “We’re changing the sports bra game with an innovative cell phone pocket that protects women from potentially harmful radiation, and protects their phones from sweat damage, theft or breakage.”
Elissa and her team have spent two years developing this product and finding the right manufacturers. As a student at Mount Royal University, Elissa was able to conduct her market research in an entrepreneurship class where she also received recognition for her work in the form of a bursary which got her started with prototypes and branding.
The S’WEARIT Kickstarter campaign will run until April 3rd. The team plans to raise a target of $50,000 CAD in order to have the product manufactured and delivered to backers in May 2018.
“I realize this is an ambitious goal, but I have no doubt that we will reach it. Women want a comfortable, quality sports bra, and the fact that they can go hands-free while running, hiking, or walking their dogs and have their phones with them safe and secure, is an added bonus,” says Elissa.
If you want to get involved and help fund this project, please visit:
For more information please contact:
Elissa Grohne
(403)-829-5751
contact@swearitclub.com
Source: S'WEARIT
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