Spear Marketing Group Announces New Marketo Services

Online, May 21, 2012 (Newswire.com) - Spear Marketing Group, a full-service B2B demand generation agency, announced a range of services designed for clients of Marketo, a leading provider of marketing automation and Revenue Performance Management (RPM) solutions. Spear Marketing Group is a certified Marketo agency partner.

Spear announced the services at the 2012 Marketo User Summit, taking place May 22-24, 2012 in San Francisco, where the agency is a participating exhibitor and sponsor.

"Having worked with dozens of Marketo clients over the past few years, we thought it the right time to provide some definition to the types of services we offer as part of our Marketo practice," said Howard Sewell, Spear's President. "We expect these services to better distinguish Spear as a Marketo partner with a unique combination of strategic know-how, technical expertise, and creative flair."

Spear's Marketo practice is focused primarily on lead management and lead nurturing strategy, campaign development, and creative execution. The agency says that this focus distinguishes it from other firms in the space that concentrate more on systems management, implementation, and deployment. More than twenty-five Spear clients currently use the Marketo platform, powering a range of demand generation and other marketing initiatives, from lead nurturing and social media to event promotion and customer communications.

As part of the announcement, Spear also says that it is offering licensed Marketo customers a set of free Marketo email and landing page templates, professionally designed by the Spear creative team, that can be loaded into Marketo and used free of charge. Marketo clients can learn more about the template offer and Spear's new Marketo services at the Marketo User Summit, or on the Spear Website.